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Marketing a Domain Name at a Tradeshow

Chocolate Pretzels

I’ve mentioned it in the past (can’t find it right now), so I will mention it again now. I think it might be a smart idea to attend an industry tradeshow in a vertical where you are selling a domain name to try and close a deal.

My Dad sent me a link this morning to the 2010 Chocolate Show, which happens to be taking place over the next couple of days in New York City. I am sure my Dad didn’t have this in mind when he sent it to me, but I recently acquired ChocolateCoveredPretzels.com in a secondary market purchase, and I would love to sell it.

I am planning on paying the $28.00 entry fee for the Chocolate Show to introduce myself to some of the producers of gourmet chocolate products to see if any would have an interest. Since many booths will be manned by marketing, sales, and c-suite staff, it could be a sweet opportunity to close a deal.

At the very least, I will satisfy my sweet tooth.  Anyone else want to come to this “business” tradeshow with me tomorrow?

Photo: Flickr

Go Ahead… Ask Your Domain Questions

As a result of having a blog, I receive ALOT of emails asking every kind of domain related question you can probably imagine. Some questions are simple and require just a one word reply, while others are more complicated and thought provoking.

I haven’t always had time to answer all the questions that come in, especially when they require a more complicated answer or when I just don’t know the answer. I enjoy being able to help people, and it sucks to not be able to assist sometimes.

With that in mind, I decided to launch DomainQuestions.com, a new website where people can post questions and answers related to anything in the domain industry. Since many of the people who email me aren’t familiar with the domain industry, I felt that they wouldn’t necessarily want to join a forum, and they could easily sign up to post a question on DomainQuestions.com.

I intend to send people who ask me questions to this website to post them. On the site, I will do my best to answer the questions, and I hope others will contribute as well. I also plan to reach out to friends and colleagues when I see a question that I can’t (or shouldn’t answer).

One of the nice things is that I will have a place to send people when questions that were asked in the past are asked in the future. This will allow people to continue to post answers to older questions as well as newer questions. I am hoping this will become a domain knowledgebase, and I hope you will contribute or participate.

I am excited about DomainQuestions.com, and I hope to see you there.

Should Poker Companies Shift .NET to .CO?

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If you watched the World Series of Poker (or any professional poker tournament on television for that matter), you’ve probably seen all the big poker companies imploring wannabe poker players to visit their .NET websites instead of the flagship .COM sites.

I believe it’s due to US law regarding poker and gaming websites, where American citizens aren’t allowed to play poker online with real money. As a result, they aren’t allowed to market/advertise this “illegal” activity (this is all my thought and not necessarily fact). As a result, the poker companies promote the a .NET version of its brand which offers practice poker for fake money as well as tips and educational material.

The hope is that the players will realize the real action is found at the corresponding .COM and they’ll visit that website in the future. I would imagine they probably also don’t mind that some people only really pay attention to what comes before the extension, like Poker Stars or Full Tilt Poker, and they will directly navigate to the .COM instead.

Now that the .CO Registry has successfully launched and sold over 600,000 domain names, I am wondering if it would be a good idea for these poker parlors to ditch the .NET and switch to .CO. The advantage is that people are familiar with “CO” as an abbreviation for company, and because of it’s close proximity to .COM, it would align better with the .COM.

Of course, it could cause some type-in confusion, but that’s probably not a bad thing for the poker companies.

Domain Tax Strategy: Sell Domain Names This Year

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When possible, I generally like to defer big end of the year sales to the following year for tax purposes. I am not a tax expert or even a fake tax expert, but I liked the idea of not having to pay taxes on a sale until the following year, so I always just assumed it was better to move a large November/December deal to January.

I read an article posted on Sedo and written by noted CPA and domain tax expert Sandra Brooks, author of the Domain Tax Guide (affiliate link). One very interesting nugget stands out from the article that was surprising to me, and it may change the closing date of a sale I have pending.

According to Brooks,

“Your best strategy may be to presume that the rates will go up, especially if you are in a higher tax bracket. You should lean toward selling domains now versus next year if the terms otherwise make sense. You may also want to defer deductions as they will become more valuable if the tax rates increase.”

As with all tax guidance and advice, it’s always best to speak with your own accountant who knows your business and financial situation. Because of seeing this article, it will give me something to ask my accountant, since I would have just assumed it would be smarter to close the sale in January.

Guest Post: Court Denies Motion Against WebQuest in Hayward.com Case

This is a guest post written by Brett Lewis of the Lewis & Hand law firm in Brooklyn, New York regarding a ruling from the Hayward.com lawsuit filed by WebQuest.com, Inc.  Brett’s firm is currently representing WebQuest. You can read some background on the bad  Hayward.com UDRP decision on Mike’s Blog. It looks like the litigation is off to a good start for WebQuest, and I wish them all the best in its legal battle for this valuable geodomain name.

In the case of WebQuest.com, Inc. v. Hayward Industries, Inc., 1:10 cv00306-OWW-JLT, the Court denied Hayward Industries’ motion for judgment on the pleadings, granting an early victory in the case to WebQuest.

Hayward Industries, which manufactures pool lights, pumps, and filters, had argued that even accepting all of the facts pleaded by WebQuest in its complaint as true, there was no question that WebQuest had acted in bad faith in registering the <Hayward.com> domain name.    The Court also granted WebQuest’s motion to strike Hayward Industries’ exhibits as “unnecessary evidentiary materials.”

Hayward Industries had tried to use those exhibits to support its claim for judgment on the pleadings, a claim which the Court said “bordered on the frivolous.”  The Court denied WebQuest’s motion for sanctions, however, finding that the motion, “was not so devoid of merit that it violates Rule 11.”

The case arose after WebQuest lost a UDRP decision over the <Hayward.com> and <wwwHayward.com> domain names and filed an action in Court to stop the WIPO-ordered transfer.    Although the decision comes at an early stage in the case, the Court’s ruling may signal that Hayward Industries will face a difficult task at establishing bad faith.

The Court stated that: “Defendant cites no authority for the proposition that bad faith may be found despite an entity’s lack of knowledge of a trademark holder’s existence.”  Given WebQuest’s claim that it registered the domain names for their value as geographic identifiers for the Bay Area city of Hayward, California, the Court found that, “Plaintiff’s activity does not as a matter of law establish the quintessential case of bad faith intent to profit contemplated by section 1125.”

How Do Domain Companies Rank in Google?

I was curious about how domain companies rank for a variety of Google searches, and I thought I would post the results. Below is the top Google result for a variety of domain related keywords:

Domain Names: Godaddy

Domains: Godaddy

Domain Sales: DNJournal

Domain Broker: iGoldrush.com

Domain Auction (and Auctions): Sedo

Domain Conference: DomainFest

Domain Lawyer: DNForum

Domain News: DomainNews.com

Domain Blog: DomainBlog.net

Domain Investing: ElliotsBlog.com

Domain Investor: MorganLinton.com

Domaining: Domaining.com

Domainer: Wikipedia

Domain Consultant: DomainConsultant.com

Domain Consulting: DomainConsultant.com

Domain Registrar: Wikipedia

Whois: Whois.net

ccTLD Domain Names: Wikipedia

IDN Domain Names: Wikipedia