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Media Breakaway: New Platform Will “Revolutionize Domain Parking Industry”

Elliot Silver
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TheParkingPlace.comLast week, I had a conversation with Scott Richter, CEO of Media Breakaway, and he was excited to discuss his company’s newest venture, TheParkingPlace.com. The platform has been tested with a select group of domain investors for the past several weeks, and in a press release this afternoon, the company announced the launch.

According to the release, “some clients are seeing up to $150 RPM on their domains which are monetized with a combination of CPC, CPA and CPV offers.”  Considering my RPM is significantly lower than that across my parked domain names, this could be big news. Richter specifically mentioned that geodomain names could be top performers on the platform.

I think Richter’s company is likely one of the most successful at data analysis, and that should benefit domain owners that sign up for an account on the platform.  The platform is accepting a variety of domain names including “top level, premium and adult domains and specializes in domains with less than $20 RPM that are currently generating less than $0.25 per click.”

Media Breakaway is the parent company of Affiliate.com.

BTW, I was NOT compensated to post this news.

Today’s Press Release:

Media Breakaway, LLC, a pioneer in the performance-based marketing industry, announced the launch of TheParkingPlace.com today. This new domain parking solution will revolutionize the domain parking industry by taking domains beyond traditional PPC monetization methods.

TheParkingPlace.com is in a prime position to become the leading domain parking solution. By optimizing domains based on offer performance and traffic analysis, clients can expect to see revenue numbers increase by up to 400%. TheParkingPlace.com is able to optimize on all traffic from international countries which is the key to increased RPM for their clients.

“This is the end of PPC for domainers as we know it,” said Jenny Johnson, Vice President of Media Breakaway, LLC. “We are going beyond basic domain parking solutions and creating a superior alternative with automated landing page and offer optimization which ultimately can increase revenue for our clients.”

Through rigorous beta testing, TheParkingPlace.com team has been able to develop a premier tracking and reporting system which provides clients with current click, impression, revenue and RPM statistics. Some clients are seeing up to $150 RPM on their domains which are monetized with a combination of CPC, CPA and CPV offers. The program is currently accepting all types of domains including top level, premium and adult domains and specializes in domains with less than $20 RPM that are currently generating less than $0.25 per click.

“We are always focusing on developing bigger and better features for our clients,” said Ms. Johnson. “TheParkingPlace.com is just one more innovative tool that we have developed for our clients as a premier solution for domain monetization.”

Braden Pollock on Dr. Phil Today

Elliot Silver
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Braden Pollock is one of the most successful entrepreneurs I personally know. He has a killer portfolio of DUI and other legal domain names, which support his lead generation and monetization business.  He’s a Board member and investor in Epik and has founded a couple of other companies (like  Smart Start of California), which operate online and offline.

As one might expect, Braden’s fiancee, Lisa Bloom, is equally (if not more) successful as an attorney, legal commentator, and writer. Lisa’s recently released book, “Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World,” continues to climb on several of Amazon’s popular book lists, including in the top 10,000 of Amazon’s 4 million+ books (#9,130 today). The book is also in the top 100 of four Amazon categories. You can read more about the book on Think.TV.

Lisa is the CBS and CNN/HLN legal analyst, opining on hot legal topics and can be seen on virtually every other news and talk show as she does daily tv appearances.  This afternoon, Lisa is a featured guest on the Dr. Phil show. In the audience and mic’d up is Braden Pollock who is on camera speaking a couple of times. Although I don’t think he will be talking business, it will be neat to watch him on television.

In addition, Lisa will be at a book signing and speaking session at the Barnes and Noble on Manhattan’s Upper West Side tomorrow evening at 7pm. If you’re in the area, you should drop by and check it out.

With Whois Changes, We Learn What Cloud Domain Names Apple Bought

Elliot Silver
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When word of Apple’s apparent iCloud.com purchase for several million dollars hit tech blogs, I did some additional research to see if the price was for iCloud.com or if there were additional domain names possibly involved in the transaction. Now that the Whois record for iCloud.com confirms that Apple did make the acquisition, we should be able to see if they bought additional iCloud domain names.

Below is a list of domain names that were also owned by Xcerion, the company that apparently sold iCloud.com to Apple. Next to these domain names is a note about whether the name is now owned by Xcerion or Apple. As you can see, Apple bought more than just iCloud.com, which means that we won’t see the sale atop the DNJournal sales report, assuming the sales price is confirmed.

There may be additional domain names I didn’t find, and there’s also a chance the Whois will change on some of the other names at a later point. However, it appears that Apple only purchased iCloud.com and iCloud.org from Xcerion.

According to PC Magazine, Apple has a big cloud-related announcement on June 6, so we should learn the scope of the iCloud project. My bet is that it’s going to be very big and will be something that most of us (Apple users) are going to use.

Thrashers.com: News Can Quickly Hurt a Domain Name’s Value

Elliot Silver
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BuyDomains owns the domain name Thrashers.com, and it is currently listed for sale at $145,000. I am sure this descriptive domain name receives a pretty good amount of traffic since there is an NHL team named the Thrashers. I don’t know if the Atlanta Thrashers or the NHL ever tried to buy the domain name, but assuming they inquired, they were obviously not interested in paying that much money for the domain name.

According to a  new report in the Atlanta Journal Constitution today, it appears that the Thrashers will no longer be playing in Atlanta after this season, and they will be moving to Winnipeg, Canada. Traffic to Thrashers.com will likely decrease over the next few months, and it probably won’t ever recover to its highs. The value of this domain name will similarly fall.

Since the team was named after the Georgia state bird, the Thrasher, it’s highly likely the name will change. In fact, there was an article on the Yahoo Sports Blog about people already cybersquatting potential team domain names. Of course, as any Utah Jazz fans can tell you, there’s a chance the name won’t change.

The moral of this story is that even though you might think your name is worth significantly more than the high offers you received, there’s a good chance it’s not, and perhaps it never will be worth what you think it’s worth. Sometimes it’s better to sell for too little than to not sell at all.

10 Reasons Why a Domain Owner Won’t Partner With You

Elliot Silver
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It seems like a great idea. A domain owner has “only” parked his domain name (or has minimal development), and you have a killer idea for a website or business on that particular domain name. You reach out to the domain owner, and you either receive no reply at all or you receive a “no.”

Here are some reasons why domain owners don’t want to partner (with you):

  • The domain name earns enough money parked that it’s not worth taking it off of the PPC model.
  • Domain owner doesn’t want to encumber the domain name if someone else wants to purchase it.
  • It’s too much effort and expense to do due diligence on your background.
  • The owner doesn’t think the idea has a chance at success.
  • You don’t have a successful track record, or your track record is unknown.
  • Your idea isn’t interesting or the owned doesn’t think it will make enough money.
  • The domain owner doesn’t want to be involved with partnerships.
  • The cost of getting your idea launched is more than the owner is willing to contribute.
  • It’s the domain owner’s best domain name, and he doesn’t want to take any chances with it.
  • The domain owner has an idea for his own website or business but hasn’t had the opportunity to build it.

There are plenty of companies that do permit partnerships on their domain names if the right offer from the right company comes around. In fact, most of the larger portfolio holders do have pretty public partnerships on at least one domain name that I know about. I also have a marketing partnership on Burbank.com because the conditions were right.

Don’t take it too personally if the domain owner says no, but there are plenty of good reasons why someone might not be interested in a partnership.

Recent Acquisitions & Purchases

Elliot Silver
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As I’ve done in the past, I am posting some of my recent domain purchases so you can get an idea of what I am buying these days. Feel free to share your recent acquisitions as well. I think it’s helpful if you distinguish what you hand registered vs. what you purchased in the aftermarket.

  • PhilippinesOutsourcing.com
  • HumanResourcesOutsourcing.com
  • SoccerReferees.com
  • KilimanjaroHotel.com
  • PrivateSchoolEducation.com
  • SanDiegoDogWalker.com
  • DrunkDrivingDefenseLawyers.com
  • CornwallVacations.com
  • GlobalPhoneCards.com
  • SharedServerHosting.com
  • PetcareTips.com
  • NFCPlugin.com (hand registered)
  • NFCPlugins.com (hand registered)
  • AlternativeLender.com (hand registered)
  • BikeCapetown.com (hand registered)
  • BikePerth.com (hand registered)
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