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5 Tips to Get Your Press Release Published

Elliot Silver
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I receive many press releases from various companies, but I don’t post a large percentage of them. I want to offer you my top 5 tips to getting your press release published on my blog and other websites. Keep these things in mind when you submit a press release to a blog or other publication.

1) Send press release to relevant sources. I wouldn’t post something about cars or clothing unless there was a domain name aspect to the news and I find it interesting and think that people who visit my blog will find it interesting, too. Submit your press releases and news articles to websites that cover the topic of interest. Blindly sending the news to unrelated websites is annoying and it’s unlikely that it will be published.

2) Make the press release clear and easy to understand. If the news is complicated or technical, you should make sure the summary is in layman’s terms and explain why the news, special offer, or product/service would be of interest to the audience you want to read it. Most publishers receive a lot of news releases, and by having a succinct summary, you’re more likely to get it published.

3) Give your top publisher(s) advance notice. Most websites covet the opportunity to be one of the first to publish news. If you send a website your news just prior to it being posted on a wire, it will give the publisher an opportunity to digest the release and offer personal insight.

4) Send a personal note with the release. It’s always nice when someone includes a personal note with the press release to tell me why they think I would be interested in publishing the news or asking me to publish the news story. Being nice counts for a lot and goes a long way to getting what you want. You may see more news stories from certain companies and in addition to the fact that the news is relevant, it may also be because the people submitting the news are nice to me and ask nicely.

5) Make sure your news is newsworthy and don’t post a press release about everything. You wouldn’t believe how many press releases are to announce something minor or not important in the least to anyone but the sender. I think I’m pretty generous when it comes to covering news stories that impact my business and the domain business, but if you send out press releases every other day, it’s likely I won’t even read them if they aren’t really interesting.

What are some of your tips and tricks to getting a press release published?

Negotiating Tips from Bob Parsons

Elliot Silver
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Go Daddy’s Twitter account posted a link to a video with Bob Parsons discussing how to negotiate successfully. Although it is a couple years old, I think it’s an interesting video to watch, especially in light of the recent Go Daddy deal. In the video, Parsons offers 6 tips to successful negotiations. Some of these tips may help you sell domain names, make business deals, or work out other deals.

I’ve embedded the video below for your convenience, although you can visit the original post on BobParsons.me to see the discussion that followed.

Verizon Gets VerizoniPhone.com

Elliot Silver
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1

Earlier this morning, TechCrunch reported that Apple was able to acquire the iPhone4.com domain name. The news was based on an earlier  Fusible report, although details of the deal weren’t disclosed, so it’s unknown if Apple paid for the domain name or used its legal options to secure it.

In somewhat related but different news, Verizon has finally been able to take possession of (or less likely to acquire) VerizoniPhone.com, arguably the best iPhone name for the company’s needs. I had previously reported that it appeared someone unrelated to either Verizon or Apple owned the domain name. At the time of my last article, the domain name did not resolve to the standard GoDaddy coming soon page with PPC links, so GoDaddy probably opted to not take on any risk of monetizing it.

According to my research, it appears the domain name was transferred to Verizon at some point at the end of June. I would imagine that Verizon did not purchase this domain name, since the company is known to  vehemently  protect its brand. The company has filed plenty of cybersquatting lawsuits (with a potential $100,000 penalty), and it has also filed a number of UDRPs.

Verizon Wireless is now forwarding traffic from the domain name to its iPhone lander.

Sedo Announces Domain Name Price Index

Elliot Silver
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SedoWith the help of Berlin-based economist and internet entrepreneur Thies Lindenthal, Sedo has announced an interesting new Domain Name Price Index (IDNX) website. The company says its “the industry’s first constant quality domain price index for the secondary domain marketplace. The index offers domain name managers and investors unique insight into fluctuations in the domain name market.”

When you visit the site, you can see the index performance compared to that of the NASDAQ 100 performance for the same time period. Interestingly to me, and likely one of the main points of this index, is that domain sales seem to track closely with the NASDAQ chart, indicating that there are economic conditions contributing to each performance.

Explaining this further is Tim Schumacher, CEO of Sedo.  “Lindenthal’s extensive research on domain pricing validates the domain name market and shows that domain markets are not a fantasy land where dreamers trade esoteric goods at imaginary prices.   Domainers who use the insights IDNX offers and ancillary domain pricing tools to set fair and fixed prices on their domain names, ultimately help make our industry more valued and respected.   In turn, this will continue to positively impact domain name sales.”

The index is calculated based on over 200,000 domain sales consummated on Sedo’s platform since 2005.  You can get more in depth information about the methodology and data used in the IDNX in Thies Lindenthal’s  working paper (pdf).

Of course you can’t price your domain names based on this Index, but it is good to show how domain values have been performing. It’s also good to show people that there is an economic foundation for domain sales, as some seem mystified about how domain names are valued and priced.

Ironically, the domain name on which the Index is operated, was acquired by its owner for $5,500 earlier this year using Sedo’s brokerage services.

Press Release below:

Sedo, the leading online domain marketplace, today announced the launch of the Internet Domain Name Index (IDNX), the industry’s first constant quality domain price index for the secondary domain marketplace.  The index offers domain name managers and investors unique insight into fluctuations in the domain name market.

Connection between online and offline economy

Developed by Berlin-based economist and internet entrepreneur, Thies Lindenthal, IDNX uses Sedo’s current and historical sales figures data, going back over the last six years.   From this data, IDNX can provide domain investors with critical insight into the current market value of domains, as well as highlighting domain industry trends to help determine the true value of their domains.

By indexing more than 200,000 domain transactions over a six-year period, IDNX highlights the connections between the online and offline economy, showing that domain prices have a clear economic foundation.  The index exhibits a strong correlation between the domain name market and standard economic indicators, including changes in the NASDAQ 100 index and the stock prices of internet giant Google.

The Value of Domains

Initial findings from IDNX shows that domain names saw a rapid increase in value from 2006 through to 2007, with prices peaking in November 2007 having seen a 76 per cent rise since the start of 2006.   Prices then saw a continued decline of 34 per cent over the next 5 quarters, through 2007.

However, since this decline into 2008 domain names have bounced back and seen continued strengthening and climbed to an all-time high in May 2011.   This rise has also featured high-profile domain sales such as gambling.com ($2.5 million), vodka.com ($3 million) and the record breaking sex.com ($13 million).

Thies Lindenthal comments: “IDNX shows that internet domain name prices have a clear economic foundation and are not detached from the general economy.   On the contrary, domain price changes are very similar to changes in the NASDAQ 100 stock price index, for example.   Therefore, domain prices reveal how investors evaluate current and future business opportunities on the web, making IDNX the fever curve of the internet economy.”

Tim Schumacher, CEO for Sedo, said: “Lindenthal’s extensive research on domain pricing validates the domain name market and shows that domain markets are not a fantasy land where dreamers trade esoteric goods at imaginary prices.   Domainers who use the insights IDNX offers and ancillary domain pricing tools to set fair and fixed prices on their domain names, ultimately help make our industry more valued and respected.   In turn, this will continue to positively impact domain name sales.”

# # #

IDNX Methodology

Two general methodologies are commonly used to price non-standardized assets like real estate or art.  The first one, the so-called hedonic regression analysis, explains the price of an asset by a set of quality variables that describe the characteristics (hedonics) of that asset. Alternatively, the repeat sales methodology traces individual domains in time, comparing each transaction to previous transactions of the very same asset. While this is generally regarded as the most direct form of making an “apples to apples” comparison, it disregards all information on transactions that are sold only once. IDNX combines the advantages of both methodologies and relies on a so-called Hedonic Repeat Sales methodology, using a hedonic classification of the TLD and otherwise a repeat sales approach.

IDNX   will be updated on a monthly basis to include:

  • Calculations of the latest trends in domain prices
  • Accurately assesses and track the value of domains in real time

IDNX Webinar

Sedo’s CEO Tim Schumacher and Thies Lindenthal will be hosting a webinar on 23rd August 2011 to provide a broad overview of the IDNX tool, and best practices on how domain investors can use the tool to make the best domain buying decisions. Please visit https://www3.gotomeeting.com/register/379034878 to register for this event.

For more information, please visit: www.sedo.co.uk/idnx

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider.   Headquartered in Cologne, Germany and offices in London, England and Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 18 million listings.   The success of Sedo’s model has attracted a global membership base of more than 1 million domain professionals.

About Thies Lindenthal

Thies Lindenthal is a seasoned internet entrepreneur and researcher, holding a Ph.D. in Real Estate Finance from Maastricht University.  IDNX is his newest project, linking two of his most important intellectual playgrounds, traditional real estate research and the economics of the internet.

DomainTools Gives Developers Access to Data Via API Suite

Elliot Silver
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0

I received a press release from DomainTools with an announcement that will surely make many developers excited, especially those who cater to domain investors and others who wish to offer domain name related data on their websites. DomainTools is offering its data for developers to use via the DomainTools API suite.

From this morning’s press release:

“The DomainTools API suite will serve an extensive audience that is creating tools and services to protect users and prevent malicious behaviour on the Internet. Brand managers, investigators and those in the legal community will greatly benefit from the easy, scalable access to DomainTools’ research tools such as Whois History, Reverse Whois and Hosting History data. In addition, the network, Internet and webmaster entities will take advantage of name server, hosting, and domain profile data.”

Two companies that have had beta access to the API suite are  Hostgator and Whois.de.  They have been able to offer customers access to Whois information as well as other popular tools like Domain Monitor and Registrant Alert. The CEO of Hostgator commented that the API was easy to implement and easily handles all of the requests that are made. The DomainTools iPhone app is also built off of their API services, and that is another good example of it in action.

If you want to add some of the DomainTools offerings to your website, you can visit the DomainTools API page for all the implementation details.

I know that the team at DomainTools has been working very hard to get this launched, and I congratulate them on this exciting news.

Press Release:

DomainTools, the recognized leader in domain name research and monitoring, today announced that users can now have direct access to the same data that drives the research and monitoring tools found on DomainTools.com, through DomainTools’ API suite.

The DomainTools API suite will serve an extensive audience that is creating tools and services to protect users and prevent malicious behaviour on the Internet. Brand managers, investigators and those in the legal community will greatly benefit from the easy, scalable access to DomainTools’ research tools such as Whois History, Reverse Whois and Hosting History data. In addition, the network, Internet and webmaster entities will take advantage of name server, hosting, and domain profile data.

“The DomainTools API was a breeze to implement, and most importantly their service has been rock solid for the thousands of daily queries HostGator requires,” says Brent Oxley, Founder, HostGator.

For almost ten years, DomainTools has provided users with the most comprehensive data about domain names and domain name owners. The company also offers a range of services that help users to protect their intellectual property, understand their competition and find new business opportunities — including monitoring tools such as Trademark Alert, Name Server Alert, Domain Monitor, and Registrant Alert. Says Tim Chen, CEO of DomainTools, “DomainTools has seen increasing demand for data access, and we are excited to make these powerful new APIs available to our individual and enterprise clients. We are already seeing initial partners integrating our data into their service offerings, and expect that the community will also be building innovative new products on top of DomainTools data.”

Nearly every piece of data available on DomainTools.com is now available for use via the API. By integrating DomainTools’ standards-compliant interface, users can:

● Add value to lists of domain names by highlighting important statistics such as historical event counts and related domain names
● Tap into the largest available database of historic Whois records to discover the true legacy of a domain name
● Set up a customized keyword or trademark monitoring system to keep tabs on domain registrations
● Quickly search through millions of domain names to find the perfect domain for a specific project

The DomainTools API is available today and can be set up in three simple steps via the DomainTools API Web page.

About DomainTools
DomainTools is the recognized leader in domain name research and monitoring. Like the white pages of the Internet, DomainTools publishes a directory that serves a comprehensive snapshot of past and present domain name registration and ownership records in addition to comprehensive research tools that help to uncover and discover everything there is to know about a domain name. DomainTools is a Top 200 site in the Alexa rankings. DomainTools is based in Seattle, Washington. Visit the website at  http://www.domaintools.com.

Afternic Sells $420k in .com Domain Names

Elliot Silver
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7

Afternic sold just about $420,000 worth of .com domain names at $1,000 or greater last week (only public sales disclosed). Leading the way was Falko.com for $16,050, and BrainGuard.com for $7,600, and MyResidence.com for $7,600. The top three domain sales were for domain names owned by private investors.

Public .com sales above $1,000 are listed below:

falko.com $16,050.00
brainguard.com $7,600.00
myresidence.com $7,500.00
jkos.com $5,400.00
germsmart.com $5,000.00
FastHelp.com $4,900.00
localcommercial.com $4,788.00
solarcomponents.com $4,500.00
quillsoft.com $4,500.00
philately.com $4,477.00
e-contractors.com $4,188.00
apam.com $4,000.00
rentalcare.com $4,000.00
raptar.com $3,814.00
babystreet.com $3,800.00
dtcproducts.com $3,800.00
onefellswoop.com $3,685.00
saleswizard.com $3,600.00
cleanenergyfuture.com $3,588.00
videofurniture.com $3,588.00
primeracing.com $3,500.00
worldoftalent.com $3,500.00
villagebuzz.com $3,188.00
comparc.com $3,188.00
mobilecarts.com $3,188.00
consegna.com $3,188.00
fightbox.com $3,000.00
businessrate.com $2,988.00
franchiseideas.com $2,988.00
giftbig.com $2,888.00
upglobal.com $2,888.00
sutranet.com $2,888.00
cableequipment.com $2,888.00
frauenversteher.com $2,888.00
itheory.com $2,788.00
godandman.com $2,750.00
nondiet.com $2,750.00
videobee.com $2,700.00
ohbuzz.com $2,689.00
mymedals.com $2,688.00
accontractors.com $2,688.00
fasttouch.com $2,588.00
gearbids.com $2,588.00
dgdinc.com $2,588.00
exquisitecatering.com $2,500.00
meninos.com $2,500.00
m-c-c.com $2,500.00
slota.com $2,500.00
productiveplay.com $2,500.00
thesophisticate.com $2,488.00
boynetwork.com $2,400.00
usa-realty.com $2,388.00
modernyouth.com $2,388.00
upllc.com $2,388.00
latinohealth.com $2,375.00
canadianstandard.com $2,300.00
spiritcom.com $2,250.00
cashsafe.com $2,232.00
threequeens.com $2,200.00
sweetchocolate.com $2,100.00
meetingyourmatch.com $2,088.00
netoff.com $2,088.00
solarwizards.com $2,088.00
gardenthyme.com $2,000.00
telconnect.com $2,000.00
epersian.com $2,000.00
ricciuti.com $2,000.00
negocier.com $2,000.00
ygmgroup.com $2,000.00
audioxperts.com $2,000.00
bioption.com $2,000.00
tabacum.com $2,000.00
steelandmetal.com $2,000.00
myshrine.com $2,000.00
southernart.com $2,000.00
viatraffic.com $2,000.00
inthered.com $2,000.00
diyfinancial.com $2,000.00
kinglake.com $2,000.00
brieffreunde.com $2,000.00
skyradar.com $1,999.00
tyreexpress.com $1,988.00
teamcommunication.com $1,988.00
printandsend.com $1,988.00
flashstorage.com $1,988.00
criticalcaretransport.com $1,950.00
newsymbol.com $1,950.00
centerforpsychotherapy.com $1,900.00
drinkservice.com $1,890.00
legatech.com $1,888.00
scriptview.com $1,888.00
modernworkshop.com $1,888.00
healthhappy.com $1,888.00
enchantedempire.com $1,888.00
think-outside.com $1,888.00
staffmusic.com $1,888.00
rocketpage.com $1,800.00
Exztron.com $1,800.00
GroupFuel.com $1,795.00
myhappyhome.com $1,788.00
shareresources.com $1,788.00
secretflame.com $1,788.00
workplaceofthefuture.com $1,788.00
iberiafoods.com $1,788.00
protectyourstuff.com $1,775.00
clickonvideo.com $1,755.00
mailboxdirect.com $1,750.00
print-office.com $1,706.00
CLOUDALIZER.com $1,700.00
RivieraFinancial.com $1,695.00
emporiumdirect.com $1,688.00
eventoftheday.com $1,688.00
propertiesinternational.com $1,688.00
multiexchange.com $1,688.00
worldclassleaders.com $1,688.00
avomedia.com $1,688.00
rentcentives.com $1,688.00
contractroom.com $1,688.00
prepayplanet.com $1,688.00
mackinawtours.com $1,688.00
anjuny.com $1,650.00
pfandleihe.com $1,600.00
windfallprofit.com $1,594.00
booklion.com $1,588.00
marketingcatalog.com $1,588.00
videogameinsider.com $1,550.00
mylocale.com $1,500.00
taxreliefattorneys.com $1,500.00
startathome.com $1,500.00
talenttime.com $1,500.00
lelab.com $1,500.00
popcomm.com $1,500.00
lifeinteractive.com $1,500.00
lebensart.com $1,500.00
uniquemind.com $1,500.00
trinitypharma.com $1,500.00
dailyhouse.com $1,499.00
SocialVilla.com $1,495.00
worldmeat.com $1,400.00
stageme.com $1,400.00
denturesonline.com $1,400.00
faxdocuments.com $1,394.00
asianconsumers.com $1,388.00
rankexperts.com $1,300.00
godsdream.com $1,300.00
rentallcars.com $1,300.00
art-martial.com $1,288.00
optionworld.com $1,288.00
sportsresume.com $1,250.00
marketingsingapore.com $1,250.00
kemosabi.com $1,250.00
farmerowned.com $1,250.00
WEBPARADIGMS.com $1,250.00
themejungle.com $1,250.00
qqdai.com $1,250.00
greatamericandeals.com $1,200.00
realtyfinancial.com $1,200.00
theglorious.com $1,200.00
fronteiras.com $1,200.00
family-links.com $1,200.00
londonandparis.com $1,200.00
justmax.com $1,200.00
auto365.com $1,200.00
WikiJustice.com $1,195.00
americanhealthproducts.com $1,188.00
biztalent.com $1,188.00
antiperspirante.com $1,182.00
treasuryvault.com $1,180.00
leadersquest.com $1,150.00
flextension.com $1,150.00
tailwhip.com $1,126.00
goldenmoney.com $1,100.00
nutritiondirectory.com $1,100.00
CloudVertical.com $1,100.00
zonks.com $1,100.00
ourquest.com $1,026.00
naturallyholistic.com $1,022.00
nationalquality.com $1,012.00
mediapack.com $1,000.00
partscompany.com $1,000.00
poolpouch.com $1,000.00
cablerecycling.com $1,000.00
bcwd.com $1,000.00
locationlondon.com $1,000.00
ladistribution.com $1,000.00
bookmetro.com $1,000.00
steelcast.com $1,000.00
medicpages.com $1,000.00
tradeshowpro.com $1,000.00
simulateurs.com $1,000.00
middleeastchristian.com $1,000.00
binaryanalysis.com $1,000.00
powertowers.com $1,000.00
shoppingwall.com $1,000.00
myeyestore.com $1,000.00
cafecruise.com $1,000.00
ipencil.com $1,000.00
taxc.com $1,000.00
GoCardless.com $1,000.00

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