One of my favorite sessions organized by Oversee.net during DomainFest was a breakfast for bloggers and domain news sites with CEO, Jeff Kupietsky. It was a good opportunity to learn about the company’s plans for the upcoming year.
My biggest takeaway from the meeting with Jeff is that Oversee is working to drive the maturation of the domain industry, and that will help bring new investment and growth into the domain space. Jeff noted that there has been much more collaboration among big companies (like Bob Parsons speaking at DomainFest), and this is essential for the domain industry to mature.
In addition to its collaboration efforts, Oversee is looking to build and grow additional revenue streams. Similar to individual domain investors who are building businesses on domain names, Oversee has been building infrastructure on some of its key domain assets. The company currently operates in 3 verticals: travel, shopping, and finance.
One way domain investors will benefit from this is that Oversee has been gaining insight into consumer behavior. This should not only help the company with its own projects, but it can also be used on the company’s domain monetization platform. Domain Sponsor recently launched its Precision Targeting Engine, which should help increase a domain owner’s revenue by being able to predict consumer behavior and push the right offer at the right time.
In addition, the company’s biggest parking customer is itself, and it’s able to leverage its own domain assets to get insight into traffic and visitor habits/patterns. The company owns over 1 million domain names, and 99.9% of them are parked with Domain Sponsor.
Jeff mentioned that in 2010, Oversee had a net gain of 50 employees. Out of this group, between 10-15 people were added to this infrastructure group. He reiterated that he and the company are “very bullish on this” area of growth.
When economic conditions are poor, companies are forced to develop alternative ways to generate revenue, especially when outside investors need to see growth. Oversee is no different, and the company is working on ways to grow its bottom line. The good news for domain investors is that we should be able to profit from the company’s learnings, too.