When I am bidding on some domain names at auction, I typically take a quick gander at what companies could have an interest in purchasing the domain name. The two tools I typically use are Google to search the keyword(s) and DomainTools to see what other domain names with the keyword(s) are already registered and by who. This intel helps me determine how much I am willing to spend for a domain name.
I don’t do a ton of outbound sales anymore, but I have found it to be an effective way to sell a domain name. A good domain name I own may not be on anyone’s radar, and putting it on their radar is one way to get a deal done. For instance, a domain name that I picked up in an expiry auction may be 20 years old, and prospective buyers may have assumed the domain name is still owned by the former owner and not for sale. An outbound email to make them aware the name is for sale is a great way to start a conversation.
Unfortunately, outbound marketing doesn’t always work. The domain name may be great, the contact information may be valid, the asking price may be reasonable, but sometimes companies just don’t recognize a good opportunity. There are many factors that go into a company’s decision to buy a domain name, and there are many reasons why companies do not wish to spend money on domain names.
Outbound marketing can work to sell domain names. It’s usually not the best way to achieve the highest sale price for a domain name, but it can be a good way to generate revenue and turn over inventory. No matter how well written your marketing email is – and no matter how perfect the domain name and targeting is – sometimes outbound marketing to sell a domain name doesn’t work.