The .NYC registry (operated by Neustar) organized a sale of travel and tourism related .NYC domain names. A domain name auction concluded on Sedo yesterday. This was the culmination of a campaign to generate publicity about .NYC domain names focused on the travel sector.
I was only aware of the Sedo auction, but there was more to the campaign than the auction. Here is a bit more background about the campaign shared with me by Neustar:
“Our campaign initiatives focused on a headlining auction with several high value premium domain names in the .nyc namespace, as well as an additional set of “buy now” travel and tourism-inspired premium domain names available directly through registrars. Having both the auction and buy now premium domain names available created significant demand and interest in the .nyc namepace.”
The campaign produced a total of $44,221 in sales, with $17,471 worth of .NYC domain names selling at auction via Sedo. BroadwayTickets.nyc sold for $25,000 prior to the auction. Itinerary.nyc and Cruise.nyc sold via the registrar channel for $349 and $1,399 respectively. I was told this campaign produced more sales than the prior three sector-focused sales.
Because the auctions on Sedo ended yesterday, the sales are not yet finalized. Sedo reports its closed sales each week, so once the sales close, they will be reported.
For those interested in other .NYC domain names, Neustar still has some available for purchase via Auctions.nyc.