I saw a press release this morning that I want to share with you because it highlights a wise exact match domain (EMD) acquisition from a company that has an established brand but wanted to let customers know about its expanded service offerings.
Northwest Registered Agent, a company that offers registered agent and other services to companies looking to start a business, announced the launch of StartingABusiness.com. In my opinion, this is an excellent complementary domain name for the company.
The company’s name, Northwest Registered Agent, would lend itself to believe that they may only offer registered agent services. StartingABusiness.com is going to help them tell potential clients that they offer much more than these services. Here’s how Drake Forester, Chief Legal Strategy Officer at Northwest Registered Agent explained it:
“People coming to a site named northwestregisteredagent.com automatically think of registered agent service, not starting a business. People don’t associate our company website with incorporating, forming an LLC, or starting a business. With the acquisition of a premium domain name such as startingabusiness.com, people will naturally head there when thinking about starting a business.”
The press release didn’t give much background about the domain name, so I will fill in a bit of information that was missing. It appears the domain name was acquired sometime in late 2012 – most likely November. Prior to the acquisition, the domain name was owned by Innovation HQ, a domain investment and development firm. Among other exceptional domain names, IHQ also owns DUIAttorney.com, which it acquired in 2011 in a seven figure deal.
I reached out to Brian Gilbert of Innovation HQ to see if the sale price is public, and I will update this article if he is able to share the price or other information about the deal. Knowing a little bit about Innovation HQ, I am pretty sure that the sale was for a considerable amount of money, and I would guess it was a six figure sale.