I was doing some domain name research today when I came across a landing page I thought was well done. If you visit Cater.com, you can see that it forwards to a page within the Igloo.com website where a potential buyer can make an offer to purchase the domain name. I think it’s a wise idea to forego a limited amount of PPC revenue in the hopes of closing a sale on this valuable domain name.
Here’s what I like about the landing page:
- It is abundantly clear that the domain name is for sale, and the domain name is is being represented by a professional brokerage.
- The broker’s contact information is listed clearly so a potential buyer can call the person who should know all of the details about the domain name.
- Having the broker’s image on the page can help a buyer “connect” with the broker before speaking. There’s probably a good reason why most real estate agents have their photo on listing pages, signage, and business cards.
Here’s what I would change:
- Stronger call to action to get someone to make a competitive offer
- Change the heading “THE DOMAIN NAME CATER.COM MAY BE FOR SALE” because the domain name is definitely for sale.
I think it’s wise for the domain owner to let the broker manage leads, especially if the broker has exclusivity. I would want to see communication reports for leads generated from the domain name to stay apprised of the status of negotiations.
What are your thoughts on the landing page?