I don’t generally disclose my domain sales publicly, but I want to tell you about a recent domain sale of mine. I sold Newburyport.com to one of the highest producing real estate agents in the region, Robert Bentley, of RE/MAX on the River. Newburyport is a town on the coast of Massachusetts with about 21,000 residents, and it’s a great place to live and visit.
I owned Newburyport.com for a couple of years, and I acquired it because I thought it would make a great pair with Lowell.com. One thing I realized early on is that the town of Newburyport has several news outlets, and it was difficult for me to compete for eyeballs, without having reporters and/or first hand sources on the ground in Newburyport.
With Lowell.com, I am sent a considerable amount of news and event listings, which helps drive traffic and advertising revenue, but that wasn’t the case for me with Newburyport.com. In fact, I hadn’t updated Newburyport.com in about a year, and I felt guilty about it because I think Newburyport is a great town.
The sale price of Newburyport.com was right around $25,000, and although I included the website with the sale, the site will be re-built. Mr. Bentley knows the area as well as anyone, and he should be able to use the domain name to increase the amount of business he does in town, as well as create a local guide to, and for the area.
According to Mr. Bentley, “I am creating a town site which will be an advertising platform for all local businesses in a directory format. Restaurants, Retail and Hotels will see a strong focus as Newburyport.com is rebuilt and becomes a free platform for those specific services.” The current website and SERP positioning will be leveraged to improve traffic and rankings for the new website.
I am sad to have sold the domain name, but I operate several revenue generating websites and have a newborn, so there wasn’t much of a chance for me to spend additional time working on the website. I wish Mr. Bentley all the best with the domain name.