There are quite a few companies that are either using their .brand extension or plan to use their .brand extension. Google has its .Google extension, Barclays has its .Barclays extension, and Saxo Bank has its .Saxo extension, among many other companies.
Earlier today, Neustar launched its Stats Hub product, a new tool for people and companies interested in the .brands space. According to Neustar, “The ‘Stats Hub’ is an interactive database of statistics on .brand domain usage including domains registered and utilization info (number resolving/non-resolving/redirecting etc), which is also categorized and can be filtered by brand, location, industry to find exactly the data you’re looking for.”
I played around a bit with the tool and think it will become useful for me when doing research on the new domain extensions. One of the more interesting searches that can be done is finding the number of domain names registered in each .brand extension. Using the tool, I saw that MMA IARD (an insurance company with the .MMA extension) has the most .brand domain names registered (1,754 total domain names). Audi has the most resolving domain names registered on its .Audi domain name extension (476 domain names resolving).
There are quite a few additional data points that can be found using the new tool. Users can search for companies and their domain name extensions and see data such as the highest Alexa ranked domain name, the number of domain names indexed in Bing, delegation date, and registration trends.
For people who are active in the new gTLD domain name space, I think this is a useful tool that can be helpful in learning more about how companies are using their .brand domain names.