Mike Berkens posted an article about the Ebay auction for the Nets.com domain name that ended last week. The unknown reserve price was not met, and the high bid was $71,300. An article in the New York Times gives us information about the owners of Nets.com and how much they would like to get for the domain name.
Here are some of the details, which can be found in a photo caption within the NY Times article:
“Jane Hill, who runs the New Mexico company that owns Nets.com, with her son John. She has asked the Nets for $5 million for the domain, a figure the team has rejected.”
It’s not really a surprise to me that the Brooklyn Nets declined to pay the reported $5 million for the domain name. That would be one of the largest domain name sales of all time, surpassing exceptional public domain name sales like Wine.com, Shop.com, Investing.com, Pizza.com, and Social.com. It would even pass the $1.5 million sale of Russia.com, which is interesting because the Brooklyn Nets is owned by Mikhail Prokhorov, one of the most wealthy people in Russia.
I do believe the Nets would benefit from owning Nets.com. I presume they are content with BrooklynNets.com since the Brooklyn “brand” has become so intertwined with the team’s branding. However, shortening the domain name to Nets.com would make it easier to remember, easier to place the url on branded marketing materials, and would help offset any traffic leakage.
I think it’s been funny reading how the owners have been “trolling” the Nets basketball team by doing various things with the domain name, and I think you’ll find the article interesting.
One additional bit of information in the article was that the owner of Nets.com “sold the domain name Roadrunner.com to Time Warner for a seven-figure sum, a sale that was never publicly disclosed.” She may not be a domain investor, but she seems to have done a great job of picking domain names to buy back in the day.