One of the neat sales tactics offered by Squadhelp is the price increase notification sellers can add to their landing page. Sellers who utilize this tool will show a message on their landing page that informs visitors the price will be increasing. This is a smart tactic from this innovative domain sales platform.
While I have not used Squadhelp, I agree that this can be a smart tactic. In fact, I manually use a similar tactic in my negotiations with prospective buyers. When discussing the price of a domain name, I will say something like this:
‘I believe the price of the domain name is currently below market value. I expect the price will increase very soon.’
Sometimes I will immediately reprice the domain name and other times I will go back and reprice it at a later date. If I reprice the domain name immediately, I tend to make a counter offer at close to what the BIN price had been. I feel like that at least gives the person an opportunity to buy the domain name where it has been. While I could simply increase my price and not allow the buyer this chance, I think that tactic would be harmful to a negotiation.
As I’ve said in the past, offers are an opportunity for me to reconsider the price of a domain name at that time. Sometimes a domain name was priced too low, and I am given the opportunity to raise it to where it should be priced. Letting the prospect know the price is going up is a good incentive to pull the trigger on a purchase immediately.