I monitor thousands of high quality domain names with the help of DomainTools. I use the Registrant Monitor tool to keep track of certain domain registrants, and I also use the Domain Monitor tool to track thousands of great domain names.
Over the last week, I noticed a large swath of exceptional domain names in the NameFind portfolio appear to have been sold. This includes some of its top one word, two word, and short acronym.com domain names. This is in addition to the well-publicized NameFind auction on GoDaddy Auctions.
Many of the domain names I track had been part of portfolios GoDaddy previously acquired. For instance, there were likely names from the portfolios acquired from Mike Berkens, Marchex, and Frank Schilling.
For many of the domain names I have been tracking, instead of having NameFind listed as the Whois registrant, the domain names moved under Whois privacy at GoDaddy. In addition, many of these domain names changed landing pages. For a short period of time, the domain names resolved to a default GoDaddy DBS landing page. They now show a PPC page with a “for sale” link at the top, similar to landing pages many other domain investors use. The domain names I have been tracking also briefly disappeared from Afternic – although some seem to have been re-listed for sale.
I can’t say for certain that NameFind just sold some of its best domain names, but I am pretty sure they did.
I reached out to representatives from GoDaddy seeking comment, but I did not receive a response. This is possibly due to vacations and the holidays. As an investor – and also as an industry write, I would love to know this:
- Has GoDaddy made a change in strategy related to its domain name portfolio holdings
- Is GoDaddy getting out of the business of investing in domain names?
- Does the more aggressive sale of its domain names reflect GoDaddy’s view of market conditions?
I can’t speculate about what this means for the general domain name market or for GoDaddy. It is possible the company is selling to hit an annual aftermarket revenue goal. Without receiving a reply to my questions, I really can’t speculate with confidence.