I don’t particularly like having buy it now prices on my domain names, especially the names I consider premium. The market for domain names is dynamic, and I would rather price them at the time of an inquiry than before. That said, having some pre-priced domain names is wise, and I want to share my thoughts on an “ideal” passive domain sales platform.
Listed below are some attributes of the ideal platform as well as the landing page that will be seen by visitors.
- Easy to add and delete new domain names and change prices
- Can check the IP addresses of visitors to the domain names
- Can see if a sale form was partially filled out and what info was left
- Completely integrated with Escrow.com for easy sale closings
- Ability to modify parts of the sales agreement (ie state or country specific sections)
- Minimal commission percentage
- Graphic that shows the domain name is for sale along with the price
- No pay per click links – full focus will be on selling the domain name
- Graphics with recent industry sales, infographic about sales, and links to pages with domain market information
- Buy it now button with purchase form
- Sales agreement included with digital signature necessary to proceed
- Once form is filled out, buyer will be taken to the automatically created Escrow.com sale page (buyer and seller split fee)
- Provider will constantly test graphic colors and placements, sharing results
Aftermarket websites and domain brokerages like Sedo, Afternic, Aftermarket.com, and others already offer many of the features that are integral in my ideal platform. However, the platform I envision would have less frills and be completely focused on selling domain names. Since the platform isn’t really driving sales but is only facilitating the sale process, the commission rate would be very small, perhaps only earning a percentage of the Escrow.com fee.
I have no idea if the economics would work out since the earnings per sale would be far less with this than with traditional aftermarket websites. However, I would think that once the platform is built and optimized, the overhead and ongoing maintenance would be fairly inexpensive.
What else would you like to see in your ideal domain sales platform?