The auction for the MutualFunds.com domain name has received several bids and is up to $800,000 in pre-bidding. I am told the reserve price has not yet been met (but it’s “close”). Including the 15% buyer’s premium, the current auction price is $920,000. I think MutualFunds.com is the best domain name in the auction, and getting it was a good score for HA. The highest online bid will be carried over to the Heritage Auctions live auction, which will be held on November 21, 2013.
MutualFunds.com is owned by Internet entrepreneur and NYT bestselling author Marc Ostrofsky, who also sold Business.com for what was then a record price of $7.5 million. His portfolio of domain names also includes Bachelor.com, Photographer.com, Consulting.com, HeartDisease.com, BeautyProducts.com, Psychologist.com, TechToys.com, p2p.com and many others. This is the only domain name Ostrofsky has listed in this auction although he told me, “all of my names are for sale these days.”
This domain name is clearly a valuable asset because of the topic. In addition to its high RPC, a new .mutualfunds gTLD will be coming out soon. It remains to be seen whether the applicant will be going after this domain name in auction or if a company that manages mutual funds (like Fidelity, Pimco, or Vanguard) will participate. HA placed an estimate of $2,000,000 – $4,000,000 for this domain auction.
I reached out to Ostrofsky to ask him why he selected Heritage Auctions as the venue for this domain auction. ““HA.com was an easy choice because they are spending big bucks advertising in in WSJ and NYT, direct mail and PR to the masses vs. all of the current domain auctions and the folks at SEDO and BuyDomains who only market to only domainers,” he told me.
To participate in the auction, you’ll need to sign up to bid on the Heritage Auctions website. Internet bids can be placed prior to the live auction, and people may participate in the live auction online or via phone bid. Bidders must register prior to the live auction in order to bid.