I noticed something interesting on a parked Uniregistry landing page that I want to share with readers. From what I can tell, it looks like there are many more pay per click (PPC) links on parked Uniregistry pages than there have been in the past. I visited several of my parked domain names to see if this was isolated or widespread, and almost all of them showed the extended PPC link pages.
Here’s a look at Travels.com, which I have parked at Uniregistry so you can see how the landing page looks right now:
In the past, I recall seeing two columns with 5-6 links on each side. The new landing page I see looks pretty much the same, but there are now 15 links on each side. I don’t recall ever seeing this many PPC links on a landing page at Uniregistry or any other parking services for that matter.
My guess is that this is a test to see if adding additional links will yield additional clicks and revenue. My only concern would be a loss of inquiries because visitors might be drawn towards the larger list of PPC links which scroll down rather than on the “for sale” messaging on top.
Update: This is not a new landing page or a PPC test. The change was due to a technical error which is being addressed. Jeff Gabriel from Uniregistry shared this comment with me:
“We are experiencing some technical difficulties and we are working with our upstream ad provider to overcome them.We will be implementing a temporary solution shortly while the problem is fixed. “