Moniker Live Auction Results 2008 TRAFFIC New York | DomainInvesting.com
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Moniker Live Auction Results 2008 TRAFFIC New York

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Subscribe to Elliot's BlogThe Moniker Live Auction at TRAFFIC New York ended yesterday, reaching a grand total of $2,967,500 in sales. Quite simply, the well-priced good names sold (many above the reserve category).   I believe the final results of the auction were better than most expected, which was boosted by the sale of FinancialAid.com (and a small package of similar names).

For the most part, it appears that the most “usable” domains sold for the big money. Aside from a few of the .me names that sold for over $20,000, this was a very conservative auction.   Domain investors (myself included) are being more cautious about where to allocate funds, and it’s hard to justify spending tens of thousands of dollars on a domain name if the domain’s usage isn’t obvious.

Personally, I believe Floor.com was the steal of the show. Not only is a huge modular carpet and flooring company known as FLOR (pronounced “floor”), but it is the category defining domain name for a multi-billion dollar industry.   If FLOR did not buy this domain name, it could be a deadly mistake, as a competitor now owns the best name in their industry. That’s the problem with buying a “brandable” web 2.0 name, when the category defining generic domain may come on the market.

Below is the final auction tally, with my personal favorite best buys highlighted.   All in all, this was a successful auction.   Combined with the other auctions, there were almost $4 million in domain sales these past few days.

FinancialAid.com           $800,000
Floor.com                         $275,000
Camps.com                         $110,000
LT.com                               $100,000
Cleaning.com                   $100,000

Searching.com                   $90,000
BirthdayPresents.com     $80,000
Plans.com                           $70,000
Date.me                               $70,000
Sax.com                               $70,000
Literature.com                 $60,000
US.org                                 $45,000
ShortStories.com             $40,000
Clarinet.com                     $40,000
Microphone.com                 $40,000
SchoolLoan.com                 $35,000
Trumpet.com                       $35,000
Love.me                               $32,500
CEO.info                             $32,500
Winks.com                           $30,000
MusicStudio.com               $30,000
Hometown.com                     $30,000
AnsweringService.com     $25,000
LowRateMortgage.com       $22,500
RestaurantSupply.com     $22,500
Property.net                     $22,500
HerbalTeas.com                 $21,000
arizona.info                     $21,000
Kiss.me                               $20,000
Ask.me                                 $20,000
Pepperoni.com                   $20,000
Camera.net                         $20,000
DogTrainers.com               $20,000
Frisky.com                         $20,000
ChickenRecipes.com         $19,000
Bulldozers.com                 $18,500
Buy.me                                 $17,500
Delegates.com                   $16,000
AncientArt.com                 $15,000
Loan.me                               $15,000
Bilingual.com                   $15,000
LifeInsurancePolicies.com $15,000
Massager.com                     $13,500
Ankle.com                           $13,000
HolyGrail.com                   $12,500
FirstDown.com                   $12,500
Marry.me                             $12,000
YellowRoses.com               $12,000
Sponsored.com                   $12,000
Examinations.com             $11,000
WhiteRoses.com                 $11,000
MiniMart.com                     $11,000
Amateur.net                       $11,000
Calls.mobi                         $11,000
Show.me                               $10,000
Technology.net                 $10,000
Tmployment.net                 $10,000
RolePlay.com                     $10,000
BankStatements.com           $9,000
WirelessHeadphones.com   $9,000
GameDevelopers.com           $8,500
VYK.com                                 $8,000 (benefits the ICA)
Methodology.com                 $8,000
Joke.net                               $8,000
SleepWalking.com               $7,500
Watch.me                               $7,500
Play.me                                 $7,500
Pathologist.com                 $7,000
CelebrityWeddings.com     $7,000
ClinicalPsychology.com   $6,500
Rent.me                                 $6,000
Liabilities.com                 $6,000
JapaneseGardens.com         $6,000
HotBlonde.com                     $6,000
CatBreeders.com                 $5,500
Rescued.com                         $5,000
Starve.com                           $5,000
PressConference.com         $5,000
marblefloor.com                 $5,000
OilDrilling.com                 $4,500
TelephoneConference.com   $4,500
CollectiblePlates.com     $4,500
DivingBoard.com                 $4,000
MarriageTherapists.com   $3,000
Trades.net                           $3,000
BikeStands.com                   $3,000
ElectronicSupplies.com   $3,000
SurroundSoundSystems.com   $3,000
Cuban.net                             $3,000
Europe.mobi                         $3,000
Condominiums.net               $3,000
StopSmoking.info               $2,500
OfficeFurniture.info       $2,500
Spanish.mobi                       $2,500
VintageCigars.com             $2,450
SoyPasta.com                       $2,000
Stores.mobi                         $2,000
2009.org                               $2,000
666.mobi                               $1,500
MMM.mobi                             $1,500
Races.mobi                               $750

TOTAL     $2,967,500


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (5)

    Michael Berkens

    Agree with you. Well priced domains sold.

    Also everyone should take note of what I have been saying for over a year, that is for this particular auction (moniker live traffic) if you put domains at low or no reserves your going to get a fair price.

    would sax.com have sold for $70K if it had a 70K reserve instead of no reserve? I think it wouldn’t have gotten a bid.

    There were many domains like this including all the .me ($5K reserves) that went as high as 70K.

    As far as your best buys happy to say I had 2 on your list, marry.me and restaurantsupply.com which I thought was the steal of the show

    Great seeing you

    September 26th, 2008 at 10:19 am

    Francois

    The problem is when you already purchased your domain for big bucks, you cannot risk potential buyers not be present in the auction!

    So I understand that some people can be reluctant to decrease their domain’s reserves.
    This is more true for top premium names in vertical sectors where the value is only/mainly very huge for the people of this industry. Their lack of presence involves the name will sell under his potential value.

    On my hand I found plans.com and cleaning.com be solid domains for fair prices, these were the ones I won.

    September 26th, 2008 at 10:48 am

    Ross

    The state of our industry is what everyone is saying and to be honest i think the industry is doing well! Its slow on the low end but these domains got some great prices!

    September 26th, 2008 at 10:51 am

    Jane

    I can hardly believe what happened, I recently was so frustrated with carpet cleaners because I had been ripped off so many times over the years. But recently I learnt of the carpet cleaning consumer guide at http://www.CarpetCleaningConsumerGuide.com.au and the fast information on that website truly made all the difference. I finally hired someone trustworthy. They were a bit more expensive up-front compared to many others BUT they didn’t charge me any extra like all the others I previously hired. Thank you to the carpet cleaning consumer guide.

    October 1st, 2008 at 6:05 am

    Mark

    Does anyone know when Moniker will release the results of the extended silent auction? I had four names accepted but can’t get a response from them if any sold etc. thanks,

    October 3rd, 2008 at 7:28 pm

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