Millennium Surgical Buys SurgicalInstruments.com for $10k

SurgicalInstruments.comI received a press release this afternoon from a Pennsylvania company called Millennium Surgical announcing its acquisition of the descriptive domain name, SurgicalInstruments.com.  According to a recent domain sales report on DNN, the company paid $10,000 for the domain name using Sedo.

This is a very wise acquisition for the company since its business is surgical instruments. Much like the Melville Candy Company paid millions of dollars to own the descriptive domain name for its business (Candy.com), Millennium now owns the best domain name for its market.

According to the Google Adwords Keyword Tool, the exact match search numbers for the term “surgical instruments” is 18,100 globally.  The exact match for the company name, “millennium surgical” is just 91. This is a case where the descriptive domain name is far more recognizable than the brand of the company that acquired the domain name.

In addition to the recognition, one advantage of owning this descriptive domain name is the added SEO value of the exact match domain name. The company now appears to be forwarding millenniumsurgical.com to its new domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

4 COMMENTS

  1. Nice sale, but in my opinion that name is worth ten times as much. Medical technology is just exploding and I have hand registered some great names, that will have huge potential in the future.

  2. These are the types of the domains that are worth $10K. My brother worked for a hospital supply company for 9 years. There is big money invested in the such a field. I also worked in the military as a medical technician in the 90’s. The surgical instruments are expensive.

    A great sale for a stellar domain well worth the investment. It’s a top domain in a long-term industry with major demand. That’s great to hear a company make a wise decision. Thanks for the news.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Delete the Verification 3rd Nameserver

0
This morning, I received an email from Atom notifying me the nameservers for one of my domain names was not correctly set up. I...

Team Internet and CCI Partnership to Operate .CO ccTLD

0
According to a post on Team Internet's corporate LinkedIn page, the company has been awarded the contract to operate the .CO ccTLD registry in...

45.com Reportedly Acquired for $1.8 Million

0
According to a post on X linking to a press release on CoinDesk, the 45.com domain name has been reportedly acquired for $1.8 million. Lucky45...

Atom Hiring Manager of Registrar Operations

0
Last month, Atom.com announced that has become an ICANN accredited domain registrar. In the blog post announcement, the company briefly shared its big vision...

Jason Calacanis Acquires Begin.com (Update)

2
Serial entrepreneur and investor Jason Calacanis announced the recent acquisition of Begin.com. Jason didn't share the acquisition price, but he did mention this is...