Millennium Surgical Buys for $10k

SurgicalInstruments.comI received a press release this afternoon from a Pennsylvania company called Millennium Surgical announcing its acquisition of the descriptive domain name,  According to a recent domain sales report on DNN, the company paid $10,000 for the domain name using Sedo.

This is a very wise acquisition for the company since its business is surgical instruments. Much like the Melville Candy Company paid millions of dollars to own the descriptive domain name for its business (, Millennium now owns the best domain name for its market.

According to the Google Adwords Keyword Tool, the exact match search numbers for the term “surgical instruments” is 18,100 globally.  The exact match for the company name, “millennium surgical” is just 91. This is a case where the descriptive domain name is far more recognizable than the brand of the company that acquired the domain name.

In addition to the recognition, one advantage of owning this descriptive domain name is the added SEO value of the exact match domain name. The company now appears to be forwarding to its new domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Nice sale, but in my opinion that name is worth ten times as much. Medical technology is just exploding and I have hand registered some great names, that will have huge potential in the future.

  2. These are the types of the domains that are worth $10K. My brother worked for a hospital supply company for 9 years. There is big money invested in the such a field. I also worked in the military as a medical technician in the 90’s. The surgical instruments are expensive.

    A great sale for a stellar domain well worth the investment. It’s a top domain in a long-term industry with major demand. That’s great to hear a company make a wise decision. Thanks for the news.

Leave a Reply

Recent Posts

Hilco Digital Assets Announces $10m Investment in Squadhelp

Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and... Now Forwarding to ChatGPT Website

Early this morning, Andy Booth tweeted about, asking if the domain name was acquired by ChatGPT. Andy presumably asked because the domain...