Mike Mann Sells MakeSomeNoise.com for $40k


Mike Mann just reported that his company sold the MakeSomeNoise.com domain name for $40,000. Although a $40k sale is not all that remarkable, the fact that he paid under $1,000 for this domain name less than two years ago makes it more notable. Namebio confirms that the acquisition price on July 29, 2012 was $844.

As of this afternoon, the domain name is still registered to Mann’s Domain Asset Holdings, LLC. Because the Whois registration information has not changed yet, it is unknown who bought MakeSomeNoise.com. All of the other major TLDs are registered, with Buy Domains owning the .net and Amnesty International owning the .org.

MakeSomeNoise.com is currently listed for sale at Afternic for $80,000, although I would assume this listing will be removed shortly. I also assume that $80,000 was Mann’s initial asking price for this domain name, although the price is not listed on the MakeSomeNoise.com landing page on Domain Market. In my opinion, getting $40,000 for a domain name like this one is pretty good, especially considering the ROI in this case.

Congratulations to Mann on this solid sale.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. A recent tm application (May 28) at the USPTO indicates who the buyer might be. Other marks exist as well. A $40k sale can’t be discounted as “not all that remarkable”, in my opinion. It’s a great sale, for a 3-word phrase that’s used as a motto.

    • Don’t get me wrong, it’s a great sale.

      My opinion is that “it’s not all that remarkable” because there are quite a few of these private / semi-private sales each week, and most don’t get their own blog post. Knowing the ROI does make it notable in my opinion.

  2. The trademark “Make some Noise” was applied for on May 28 by NM Nevada Trust. NM Nevada Trust is the luxury store chain Neiman Marcus. Neiman Marcus launched a campaign a few months ago called “Make Some Noise”

    • Good find.

      Wonder if they would want a free standing website. Hard to imagine they would spend $40k on a domain name for a campaign that may be short lived.

      It could be a wise move, but you hardly ever see companies do this unless they are launching a brand.

  3. Sometimes one really wonders about some of these five-figure sales. Imagine this domain for sale on a Namepros thread. How much do you think it would sell for? My guess it might garner an $xx bid because it is a .COM but not much more. Personally I wouldn’t even bid on it. But if a deep-pocketed end user wants a domain and the seller doesn’t need the cash, the sky is the limit. Does that make sense when there are alternatives? Regardless, congrats on a successful negotiation.

    • You can not use a domain forum as a barometer of a particular domain market value.
      If you took a flawless 3 ct. diamond to a flea market to sell, I would be surprised if you could get more than $ 1k. But, if you took it to Tiffany, maybe you could get $ 200k.
      A domain value is best estimated by how important it is to an enduser.

      And, Mike is excellent at waiting for that particular enduser.

  4. A good guess would be that Mann had knowledge the name would be used, The fact he priced a 3 word domain for $80,000 on Afternic is a good indication of that.. It’s all about going after companies with deep pockets and learning what their using, then in turn capitalizing on their ideas.

  5. Mike Mann overprices the domain because he already knows he has a big fish on the hook. When he sold ThrilloftheGrill.com for $30,000 all he did was check to see if someone applied for a trademark. When he sees that Home Depot was the trademark applicant he overpriced the domain because they were already on the hook.

    Same goes for MakesomeNoise.com. He checked to see if someone applied for a trademark. A little research shows that Neiman Marcus applied for one so he rolls the dice and overprices the name because they are already on the hook.

    The last trademark applicant is 9 times out of 10 the one trying to buy the domain. When its a billion dollar corporation and you can afford to wait for the big fish then its easy to make big sales. Mike Mann, Frank Schilling, Michael Berkens etc……can afford to wait and that is why we always hear about big sales from them.

    • OK some multi-billion dollar company files for a trademark and a domainer regs the equivalent three-word domain that has little business usage other than for the trademark applicant. The domain investor prices the domain at five figures. They subsequently receive a UDRP notice and the registrant finds themselves having to defend a UDRP filing on an otherwise worthless domain. I guess this may work in some cases for the domain investor but it seems risky.

    • That’s not what I said. Mike Mann already owned the domain. This is how the process went.

      Mike receives email or call on the domain.

      He then checks to see if anyone recently applied for a trademark.

      If he sees someone recently applied for a trademark on the words in his domain within the past few months he would then research a little more.

      He would find out Neiman Marcus recently was the trademark application filer.

      He would then do a quick Google search and see that Neiman Marcus started a campaign using this exact phrase.

      Since he already has the big fish on the hook he would then overprice the domain and roll the dice.

      The big domain players can do this because they have large portfolios of names. It’s all about numbers. If you have 100 domains you may get a couple offers a month. If you have 10,000 domains you may get 100 offers a month. If you have 100,000 domains you may get 1,000 offers a month. I am never impressed when the large players make sales because the odds are in their favor based on sheer volume. I am impressed when the smaller domain investor makes a good sale because the odds are not in their favor.

  6. >”Does that make sense when there are alternatives?”

    Therein lies the defect with your post here, Leonard. There is no alternative to the .com. I’m not just being flippant or “anti-new gTLD” either. I actually like some of them. .Com is still king and for the “foreseeable” future, however. Just because many TLD’s exist and are coming online doesn’t mean or qualify them in any true sense as we normally understand it as “alternatives” to the .com, especially if one cares about where one stands in the marketplace. If .net, .org or any other TLD was offered to the buyer for only $1, you still have no real alternative to the .com in terms of gTLD, and a rational and informed business interested in more than the ccTLD would still normally realize and appreciate that still very current significance of not having the crown jewel – especially if some other party also has it. So if mere “existence” constitutes and qualifies as an “alternative” then by all means be my guest and I’ll go for the .com, but we know better…

    • I reckon sometimes a sort of madness takes hold in buyers. You’re so aggravated that someone is thwarting your plans that if you can afford it, you pay whatever they want.
      With a phrase like ‘make some noise’ you look pretty stupid if you’re throwing lots of money into it and don’t have the .com, so there really is no alternative and buyer is indeed ‘on the hook’ in a most brutal fashion.
      And it helps if you’re buying something but the money isn’t coming out of your own pocket.

  7. Judging by Mikes bidding history going back 15 years, he would have never paid close to $1000 for this domain, I beat him out on some great 2 word dot coms for less than that. My gut says he had inside knowledge the name was or would be used by someone with deep pockets, otherwise he would have paid far less or none at all.

    • Just because Mike stopped bidding mean he wasn’t interested in continuing to bid. He could have received an important call. Maybe, his wifi went out as he sits on the beach or on the deck at his ocean front house.
      Maybe, he was outside arguing with his neighbor?? πŸ™‚

    • OR Mikes famous (blame the) “Machine” broke down.

      I remember grabbing 2 killer dot coms from Pool, I was willing to pay more than 1K for each and I got them both for just over $600, couldn’t beleive it, Mann was the only bidder on both these auctions, I later sold one for $13K and the other I’ve had offers in the $10K range, well worth $50K to a variety of end users IMO.

    • 1. I jokingly proposed those possibilities not Michael.

      2. So, you have 2 success stories. Mike probably has tens of thousands of success stories where he outbid you (and many of us) and sold the domain for a huge profit.

      3. I have a friend that is into boxing workouts boast he was in a sparring match with a professional boxer and got a couple punches in. However, he realized he was ‘out classed’ at all times.

  8. Congrats to Mike, I suspect the “mann” does his homework, hard work and savy buying can pay off, over and over πŸ™‚


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