Mercury.com: How Mercury Got Its Domain Name

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In December of 2019, I wrote about Mercury acquiring its brand match Mercury.com domain name. The company had been operating on the Mercury.CO domain name, but it had anticipated moving to the Mercury.com domain name at some point in the future. That migration has happened, and the company can now be found by visiting Mercury.com.

Notably, Mercury founder Immad Akhund shared how the company was able to acquire its brand match domain name. In a series of tweets, which I have posted chronologically below, Immad shared details of how it acquired Mercury.com from HP. Although he did not share the price of the domain name, I am sure it was very expensive. I think the eighth and final tweet explains why acquiring Mercury.com was so crucial for the banking brand:

2 COMMENTS

    • Depends on the price. They were the most obvious buyer for this name and they would have had daily problems trying to run a business on a .co.

      Waste of time shopping things around unless the price is low. The seller paid 700k in 2004 so I’d guess it was a significant price.

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