Mercury, a banking company “built for startups,” has operated on the Mercury.CO domain name since its inception. Earlier this week, Jamie Zoch reported that the brand match .com domain name, Mercury.com, had moved into Escrow.com’s escrow account and might have been sold:
Wowser! Mercury(.)com moves into escrow via Escrow(.)com! The domain has been registered since 1990 and was owned by Micro Focus Software Inc. (Novell, Inc.) This was a former HPE owned domain until late 2017 when Novell took ownership. Buyers are currently unknown.
— Jamie Zoch (@DotWeekly) December 9, 2019
If you visit Mercury.com right now, you can see that the domain name is forwarding to Mercury.CO indicating that the banking startup acquired the domain name. Because the domain name is still registered in the name of Escrow.com, I would say it is likely that the domain name was acquired using a payment plan. Assuming that is the case, the domain name will transfer to the banking company once it is paid in full. The startup has reportedly raised $26 million in funding so far, including a $20 million round in September.
Responding to some questions from domain investors on Twitter about whether the company intends to use Mercury.com as a forwarder or if it will move its website, Mercury founder Immad Akhund announced that the startup will begin using the Mercury.com domain name at some point in the near future:
That’s just temporary while we set everything up to switch.
— immad (@immad) December 10, 2019
Mercury.com is a super high value domain name. I have heard whispers that this was a seven figure transaction, and I would not be surprised at all if that is the case. There are a whole host of companies with Mercury as their branding or in their branding, and this domain name is highly coveted by many. Perhaps we will learn the acquisition price of the domain name in a future SEC filing.