Maven Co-Founder Details Acquisition


Gagan Biyani, a Co-Founder of Udemy, Advisor at Lyft, and former CEO of Sprig, announced the name of his newest startup: Maven. The thing that caught my attention is the domain name that the company is using – The domain name has been owned by General Motors, and in fact, Whois records show the domain name is still registered to GM.

With that in mind, I asked Gagan and his two Co-Founders (Wes Kao and Shreyans Bhansali) if they bought the domain name from GM. Gagan replied with a link to a tweet thread he previously posted sharing the startup naming process his team undertook. He also shared insight into the process of securing the domain name. I think this is a great thread for investors to read for additional insight into the mind of a startup founder seeking a great brand and corresponding domain name.

Here’s the thread:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. What is even more interesting is there is a sports media company (that acquired the rights to SportsIlustrated, for one, and they are Maven. I am very skeptical about their ability to survive for many many reasons BUT, how they could not be a player for this domain is mindblowing to me, which I guess speaks to my skepticism.

  2. β€œWe were pessimistic after the call and interpreted their goals as being financially-motivated.”

    What a shock! Startup founder who wants to be a billionaire actually has to pay market price?

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