Maple App Upgrades to

I miss living in Manhattan, primarily because of all the food options that aren’t available to me in the suburbs. I read an article in Wired about a new dining option in New York City called Maple, and it looks like the startup wisely secured the  domain name last month.

Customers of Maple can order a meal via the app, and the high quality meal will quickly be delivered. Making this service unique, Maple  does not have a restaurant for diners to visit, and deliveries are set up based on the location of the order rather than the time placed. Maple’s co-founders (David Chang of Momofuku, Caleb Merkl, Akshay Navle and William Gaybrick)  have experience with food, technology, and logistics. All of these skills  help to make Maple a unique dining option in Manhattan.

When the New York Times published  an article about Maple in November of 2014, the company had been using for its website. The NYT article mentioned that the company had secured $4 million in funding at that time. I would imagine a healthy portion of the startup’s  funding went to acquire the domain name.

I recall inquiring about buying early last year, but I never received a response from the owner. was registered to the previous domain registrant as recently as March 15, 2015, according to the  DomainTools Whois History Tool. The domain name is now currently registered under privacy protection.

I reached out to the former owner and could not get a comment about the price. I also reached out to the startup, and one of the founders declined to comment about the domain name for this article.

My assumption is that this was a very expensive acquisition, likely well into the six figures or perhaps more. I have no doubt that Maple is going to be a big success, and it was wise for the company to acquire at an early stage.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Classic

    Facebook used to be thefacebook
    DropBox used to be getdropbox
    Buffer used to be bufferapp

    Kind of silly for a well financed start up not to secure their domains…

  2. You Are Right Classic, Freelance Used To Be GetAFreelance. I Think One Word Is Very Powerful For A Domain Name, At Most Two Or Three.

  3. You Are Right Classic, Freelancer Used To Be GetAFreelance. I Think One Word Is Very Powerful For A Domain Name, At Most Two Or Three.

  4. I actually like wood domains, Maple, Cherry, Alder, Oak, Walnut, Mahogany, Birch, Pecan.. Tried to grab when it expired and someone beat me to it 🙁


Please enter your comment!
Please enter your name here

Recent Posts

Poll: Are You Going to ICANN 79?

The ICANN 79 Community Forum Meeting is coming up in a couple of weeks. The meeting will be held in Puerto Rico from March...

Domain Broker’s Ad Campaign Highlighted by X Business with a Repost from Elon Musk

When looking at domain investor Twitter, I've noticed a few promoted/advertising tweets mentioning Rob Schutz and/or I recently wrote about Rob and his...

NameJet Announces Platform Enhancements

Last Summer, NameJet made some "big changes" to its platform. In essence, NameJet appears to have become a clone of Snapnames, its sister auction...

Rationale Behind Acquisition

It's not often that we hear from the founders of a company to discuss why they spent what they did to acquire a specific...

.Bet Domain Name Acquired for 5 Figures, Reportedly Resold for $600k

According to a tweet from Identity Digital (formerly Donuts), the domain name reportedly sold for $600,000. I have not verified or researched the...