I think many people within the domain industry (and outside of it) were taken aback when Paul Sloan reported that Mike Mann hand registered nearly 15,000 domain names in a 24 hour span in 2012. If you haven’t read the article from Cnet, take a moment to read it and learn more about Mike and his background.
Since the publication of that article, I have been curious about how Mike’s investments have paid off. Registering 15,000 domain names would cost approximately $120,000 annually with renewal fees about the same each year (assuming an $8 cost). In February of last year, I asked Mike about whether he could share his ROI for these domain names, and he told me he didn’t have that information.
In a tweet this afternoon, Mike reported on the sale of one of the domain names he registered during that registration binge in 2012:
Sold https://t.co/0kPLpPfrbt $30,000. Purch 4/17/12 $8 firstname.lastname@example.org
— Mike Mann (@mikemanndotcom) September 6, 2017
Mike announced that he sold Koniku.com for $30,000. Whois records show that this domain name was registered on April 17, 2012. In the Paul Sloan article, DrugDevelopers.com was mentioned as one of the domain names Mike hand registered. That domain name shares the same registration date, so I presume Koniku.com was also registered at the same time.
It has been a little over five years since Mike’s registration binge. Assuming a cost of $8/year (which is what Mike cited as his purchase price in the tweet), 15,000 hand registered domain names over 5 years would have a total cost of approximately $600,000. The sale of Koniku.com returned 5% of the entire spend over 5 years. I think this is pretty remarkable since it is likely that Mike has sold other domain names from this time period that would also defray the cost. It would still be very interesting to see the overall ROI from this registration period.
Registering 15,000 domain names in 24 hours back in 2012 was ballsy. It looks like Mike’s big investment could be paying off.