From a search engine optimization standpoint, unique content is one of the most important things a website must have. Likewise, from a visitor’s perspective, unique content on Lowell.com is important because the visitor knows that the information was written by the website, rather than by the city.
On my Lowell.com blog, I discussed the process of creating unique content for the website that is being built on Lowell.com. Everything on the site will be completely unique, which poses many challenges. I discussed how I am researching, the motivation behind the research and how all of this is being created with the help of a copywriter.
Much more in-depth information can be found on the Lowell.com Blog.
