I recently acquired two LLLL.com domain names in the aftermarket, likely paying above their current market value to secure them. I reached out to a few trusted sources to seek their opinion on the value, and one of them shared a very cool tool that I want to share with you.
LLLLSales.com tracks four letter .com domain name sales that are closed on public platforms such as Sedo, NameJet, Flippa, GoDaddy, 4.cn and other platforms. The best part of the tool is the robust search functionality, allowing you to look at various attributes of sold domain names. It appears that the website has over 100,000 sales indexed at a value approaching $100 million.
Some of the search functions include:
- Patterns such as VVVC, CCCC, CVCV (V = vowel and C = consonant)
- Letter Quality (especially important in the Chinese market)
- Other Attributes such as “triple premium”
- Sale Date Ranges
- Sale Price Ranges
I was able to search for the type of 4L.com domain names I bought to give me an idea of the price I paid compared to the current market value (no surprise, but I likely overpaid at today’s valuations). It was very helpful to be able to search for the attributes as well as the dates, since this market seems to be changing rapidly. Being able to see what sold yesterday on Sedo that is similar to what I have is very helpful.
From my perspective, there isn’t an exact science to determining the value of a domain name. CCCD.com might seem to be worth more than AAAB.com from a Chinese domain market perspective, but in reality, the domain name with vowels might have more prospective end user buyers.
There is no perfect tool to determining the value of a domain name, but I think LLLLSales.com gives a pretty good idea of what comparable domain names are selling for at this very time.
Thanks to Giuseppe Graziano of GGRG.com for sharing this tool with me!