Lawsuit Filed Over Playboy.London Domain Name

Bloomberg Business published an article this morning about the legal battle that is playing out over the Playboy.London domain name. In a single panel UDRP decision rendered in January, a WIPO panelist ruled that the Playboy.London domain name be transferred to Playboy Enterprises International. The owner of the domain name is fighting to keep it.

According to the Bloomberg Business article, the owner of Playboy.London has filed a lawsuit in order to retain the domain name. From the article:

“Playboy’s lawyers contacted Ross last year to say he didn’t have the right to use the trademark and in January won a ruling from the World Intellectual Property Organization in Geneva, which handles disputes over Web domains, saying it should be transferred to them.

Ross hired a lawyer and filed a London lawsuit on Feb. 12 to stop that happening.”

I think this is a case to follow because there are thousands of descriptive keywords used by brands, and many of those become available to purchase when new domain extensions go on the market. It doesn’t seem right to me that a brand would automatically get to own that keyword.

For people who buy new gTLD domain names, one aspect of the UDRP ruling I found troubling is found in section 6B: “The Response contains no evidence of use of the Domain Name, let alone non-commercial use.” From my own experience, it can take a lot of time to create and implement a development plan for a business, and I don’t think it’s fair that non-use can be penalized when the name hasn’t even been registered all that long.

I think this will be an interesting case to follow. You can read additional background about the domain name and case on the Bloomberg Business website.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Yes, there are thousands of descriptive keywords used by brands, which makes this an interesting case to follow. Let justice prevail. The problem is, how much justice can you afford?

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Resolved: No Sound Notification for Email on iPhone 16

0
I've been dealing with a frustrating iPhone issue for a while. I don't recall when it started, but my sound notifications have not been...

Rick Schwartz Responds to Digital Citizens Alliance Report

11
Bill Hartzer wrote an article about a report issued by a group called Digital Citizens Alliance that was critical of domain investing. This is...

Sponsor our 2025 PMC Domain Industry Jersey

1
John Berryhill, my wife Karen, and I are raising funds for Dana-Farber Cancer Institute via the 2025 Pan-Mass Challenge ride in August. Together, we...

Atom.com Transfer Center Status Meanings

0
I frequently see people posting screenshots of their domain name sales on Atom. There are different messages overlaid on the images of the logo...

Escrow.com: 2025 Master of Domains

1
Escrow.com announced the winners of its 2025 Master of Domains awards. The awards are typically given out during NamesCon, but the conference isn't being...