Buying.com was sold in a private domain auction at NameJet yesterday for a sale price of $69,200. There were 256 bidders who participated in the auction. The Whois information lists Domain Capital as the current registrant, but I do not know if the domain name was sold by the company or an owner who financed this domain name using Domain Capital.
I reached out to Jonathan Tenenbaum, General Manager at NameJet, and he confirmed that this auction was the largest auction of 2015 on NameJet. “We are really happy to have held this auction on NameJet. It is our biggest sale so far this year and it is one of those deals that was very good for both the buyer and the seller,” he told me.
At one point in time, the Buying.com domain name was owned by CBS Interactive, Inc., and prior to that, it was owned by CNET Networks. It appears to have been sold by CBS sometime around mid-2013, and it may have changed hands more than once after that sale.
I think Buying.com would make sense to be used as a shopping comparison website. I think the nearly $70k sale price was a fair price for this domain name in the current market. Interestingly, Valuate.com gives this domain name an appraisal of $194,000.