I just received Rick Latona’s Daily Newsletter email, which informed subscribers of a change to its format. Instead of listing domain names for sale at fixed buy it now prices, each listed domain name will be for sale in a 24 hour auction on Latonas.com. This is big news, which is sure to drive up interest and participation in upcoming newsletters.
To be eligible to bid, domain buyers must register for an account on Latonas.com. Bid increments will depend on the current price of the auction, but auctions are slated for 24 hours each. Full details can be found on Latonas.com.
Since Sahar launched Bido, he has been discussing the importance of liquidity in the domain space. Similar to Bido, Latonas.com promises to bring liquidity to the marketplace, as buyers will set the price/value of domain names in auction rather than the sellers. It’s a gamble, but as Latona revealed in his newsletter, at least “15,000 domain, internet marketing professionals, and businesspeople” are subscribers.
The quality of domain names is what will set these two competitors apart. With Rick Latona’s ability to offer great in-house domain names as well as pawn-default domain names, he immediately brings a strong product to the market. Likewise, with good names bringing good buyers, it’s likely that others will be willing to take a chance and list their domain names for sale on Latonas.com.
In fact, I am going to be placing several bids today and will probably send a few of my domain names to sell in the coming days.