Latonas Set to Challenge Bido with Daily Domain Auctions

Latonas.comI just received Rick Latona’s Daily Newsletter email, which informed subscribers of a change to its format. Instead of listing domain names for sale at fixed buy it now prices, each listed domain name will be for sale in a 24 hour auction on This is big news, which is sure to drive up interest and participation in upcoming newsletters.

To be eligible to bid, domain buyers must register for an account on Bid increments will depend on the current price of the auction, but auctions are slated for 24 hours each. Full details can be found on

Since Sahar launched Bido, he has been discussing the importance of liquidity in the domain space. Similar to Bido, promises to bring liquidity to the marketplace, as buyers will set the price/value of domain names in auction rather than the sellers. It’s a gamble, but as Latona revealed in his newsletter, at least “15,000 domain, internet marketing professionals, and businesspeople” are subscribers.

The quality of domain names is what will set these two competitors apart. With Rick Latona’s ability to offer great in-house domain names as well as pawn-default domain names, he immediately brings a strong product to the market. Likewise, with good names bringing good buyers, it’s likely that others will be willing to take a chance and list their domain names for sale on

In fact, I am going to be placing several bids today and will probably send a few of my domain names to sell in the coming days.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. interesting move, definitely bad for bido and their difficult to understand model.

    attn: Latonas – please add an option to view all names – it is annoying to manually have to change to the next page from a drop down. Also – half the battle on these sites is making the lists visually appealing and easy to read – i don’t think your clipart makes it easy to read or adds anything to the page. jmo….

  2. Interested to see the bidding process after throwing your own names on there and converting to selling others names. Will you be having a BIN then with the option to bid?

    Leonard looks like the commission structure is clear at 15%.

  3. The press release said sellers can set the reserve, they aren’t all $1.00 from here on out. It’s just today to make a big splash, and there’s some really good domains in there.

    I’m excited about this development, it’s like Bido style meets Great Domains quality. If Rick and Toby can get sellers to set reasonable reserves, this will be a huge success (and Bido killer).

  4. @ John

    Where is anyone “beating up” Sahar or Bido in this article or comments?

    My only mention of it – other than saying that Latonas is set to challenge Bido was “Since Sahar launched Bido, he has been discussing the importance of liquidity in the domain space. Similar to Bido, promises to bring liquidity to the marketplace, ”

    Michael mentioned that this could be a “Bido killer” but there was nothing negative said about either Sahar or Bido. I do agree that Bido people work very hard… they’ve left me a few voicemails recently. I wouldn’t knock a company that does things to help this biz.

  5. Wasn’t trying to bash Bido. I was just saying that Latonas takes the same daily auction model and drastically improves the quality. Bido will still have the same role of liquidating garbage to new fish, but now they’ll probably never get that rare gem in their inventory when sellers can go to Latonas and have a stronger pool of buyers and a less convoluted listing process.

    Sarah is a great guy and he dumped a ton of money into the project to help the industry. But all BS and politics aside, the project is an epic failure without good inventory. I keep telling myself that it just needs more time to earn the confidence of sellers, but again, who will list quality domains on Bido now that there is such a viable alternative to liquidate? Let’s be serious.

  6. hi latona’s

    please classify that inventory in2 differrent categories ,
    finance , geo , prodserv , etc ,

    otherwise ,
    i dont see what’s differrence between yours & snapnames , etc

    best , 2w

  7. Elliot,

    It was more friendly banter at the industry, I’ve seen everyone comparing this to Bido. More of an acknowledgment of that rather than directed at you though in the end I have to agree with Michael.


Please enter your comment!
Please enter your name here

Recent Posts

Entrepreneurship Handbook Offers Domain Advice – Reveals a $385k Domain Name Purchase

Chad Folkening shared an excellent newsletter article from the Entrepreneurship Handbook that will be of interest to domain investors. Not only does Dave Schools...

Referring a (Bad) Prospect to a Broker

There are many times when the valuation of a domain name my company owns is far greater than what a prospective buyer thinks it... Reportedly Acquired for $400,000

The domain name has reportedly been acquired for $400,000 USD. The acquisition was announced on X this morning by Nick Huber: Big news: We spent...

Can You Beat my Time on

Michael Cyger launched a fun solitaire game called Pyramid solitaire on the exceptional domain name. I've played it many times and find it...

My Experience with Afternic / Dan Checkout Link

I recently sold a domain name I owned for several years after an email discussion with the buyer. During our negotiation, at least three...