Las Cruces CVB Rebrands as “Visit Las Cruces”

I read an article on KRWG.org, the local PBS affiliate in Southern  New Mexico and Far West Texas, and I thought I would share it with you. According to the article, “The Las Cruces Convention & Visitors Bureau (CVB) has announced that it will be transitioning its name and logo to Visit Las Cruces.”

It appears that the organization was able to acquire the VisitLasCruces.com domain name earlier this year. I do not see an archived sales record for this domain name on NameBio, so my guess is that it was a private deal that won’t be reported. I am going to reach out to the director of the CVB to see if he will share the price they paid since that interests me. I am both a buyer and seller of Visit(geography) domain names, and having this information is helpful when I am buying or selling a similar domain name.

If you navigate over to VisitLasCruces.com, you will notice that the domain name still forwards to the LasCrucesCVB.org website. Based on the article I read, it seems like the organization plans to make the shift to using the Visit domain name for its website, but I presume they are taking their time. As you might imagine, a major domain name shift and rebranding can cause plenty of issues – from email to search engine optimization.

I think the shift to the Visit Las Cruces branding and VisitLasCruces.com domain name makes sense for the organization. The organization will still be called the Las Cruces Convention & Visitors Bureau but will use the Visit Las Cruces branding for marketing purposes. I think one of the primary goals of a CVB is to get people to visit their area, and a call to action brand and domain name like “Visit City” is a strong.