Jess Bookstaff Doppelt Adds to GeoDomain Portfolio |
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Jess Bookstaff Doppelt Adds to GeoDomain Portfolio


I just received word that geodomain owner, Jess Bookstaff Doppelt, has added to her portfolio, which already includes,, and

The domain name was purchased from Fred Mercaldo and of and Red Apple Domains of Scottsdale, Arizona. Although the purchase price was not disclosed, it had been previously on the market for $150,000 in 2008, prior to the site’s launch on Mercaldo’s City in the Box platform.

According to Jess, “2010 has been an incredible year for me. Acquiring is the perfect ending. I’m looking forward to what 2011 has to bring.”

This certainly has been a great year for Jess. As you can tell from the addition in her name, Jess was married earlier in the year to a dermatologist from Knoxville, where they currently reside with their two children.

Congratulations to Jess on these big acquisitions!

Press Release Below:

KNOXVILLE, Tenn. –December 9, 2010 –Knoxville, Tennessee based, and, leading online advertising websites for premier vacation destinations, added to their portfolio.

“I’m thrilled to bring our expertise in promoting this unique and popular vacation destination online,” says Jessica Bookstaff Doppelt, president. “Our success with, and again shows an overwhelming and resounding interest in Geo Domains as superior online resources for vacation planning as well as a valuable domain asset. has the name recognition that is a natural choice for information about Sausalito, CA and the surrounding bay area.”

Doppelt purchased the domain from Fred Mercaldo of and Red Apple Domains of Scottsdale, Arizona. “Our CitiesPlanet project of developing 65 brands has taken all of my time and attention, not allowing me to properly focus on one of my favorite cities in the country, Sausalito. Since Jessica has been both a friend and business associate of mine for years, knowing that it is now under her control and ownership makes me happy. Her expertise in developing these boutique destination geo portals is proven, and fits into her network perfectly. I tend to get emotionally attached to our projects, but knowing that I can still stay somewhat involved with through working with Jessica makes it much easier.

Doppelt plans to build on the strengths of by adding the features most popular with other destination domains. The focus will be on providing original and updated content to bring new visitors to the site and keep them coming back for more. “Blogs, social media, eNewsletters, and local events are the most popular features in addition to the directory of local businesses that help visitors plan their vacation.” Doppelt says.

Doppelt, owner of, and, has been active in the Internet industry since 1998, managing marketing and public relations initiatives. She is an early leader in promoting vacation destinations through effective site design, social media and content management with the goal to increase overall revenue, visitor retention and satisfaction. is her fourth Geo Domain acquisition. She is actively involved as a board member of CASA of East Tennessee (Court Appointed Special Advocates), a mentor with knoxAchieves and an instructor with Operation Boot Camp. She resides in Knoxville, TN with her husband and two children.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (11)

    Fred Mercaldo

    Yes…..bittersweet day for me. But fits Jessica’s portfolio perfectly, and she will be able to spend the time necessary to make it a success. We will stay somewhat involved, as Jessica will be utilizing our CityInTheBox platform…Jessica….congratulations!

    December 9th, 2010 at 3:17 pm


    according to wikipedia the population is under 10k, is this a tourist destination in the Calif region?

    December 9th, 2010 at 4:48 pm

    David J Castello

    Yes, check out

    December 9th, 2010 at 11:25 pm

    Jessica Bookstaff Doppelt

    Population is not a good indicator of whether a location is a tourist destination. Pigeon Forge, Tennessee has a population of 6000 yet has 11 million visitors annually. Branson is about the same with 7000 residents and and 7 million visitors annually.

    December 10th, 2010 at 10:01 am



    Just curious…what do you charge for that “Zog Media” bar-ad on the front page of

    December 10th, 2010 at 10:12 am



    Also, the price of the ad (bar ad, towards top of page). Thanks.

    December 10th, 2010 at 10:21 am


    @ BM

    Without knowing any of the traffic stats or demographics, the information would be irrelevant. Even if I had 10x the traffic on the cost would probably be just a fraction.

    December 10th, 2010 at 10:23 am



    I looked it up on compete and alexa – compete’s numbers are USUALLY about 40% of the real total (have been told this by multiple domainers). Is that 40% close to true from your experience?

    Anyone, just curious about what she’s charging, that’s all.

    December 10th, 2010 at 10:27 am


      @ BM

      Haven’t done an analysis and don’t have time to do one across all of my websites. Compete is generally far off.

      Some people keep this information private. I don’t have it published on my sites. Why give competitors an advantage?

      December 10th, 2010 at 10:29 am

    Jessica Bookstaff Doppelt

    Since I acquired the site two days ago, I have not formulated my rate strategy.

    December 10th, 2010 at 10:33 am


    Congratulations Jessica! Glad to see you had acquired a nice geo this year. Congratulations to fred as well.

    December 11th, 2010 at 2:13 am

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