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Can You Make Money Today With Directories on Long Tail Domain Names?

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I received an email from Fred Mercaldo asking a question regarding his portfolio of long tail geographic service domain names. His portfolio of developed domain names had once been making a fair amount of monthly income, but it seems that since the Google algorithm updates, the traffic and revenue have gone way down.

In emailing about this with him, he thought it might make a good discussion if I posted his email question here to get additional insight. The discussion should be about operating directory websites that make money on long tail domain names. (more…) → Read More


Burbank.com Update from Fred Mercaldo

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Burbank, CaliforniaA little over a year ago, I announced that I had reached an agreement with Fred Mercaldo and his team to utilize the City in the Box platform his company created and operates. This would allow me to focus on other areas of my business while Fred and his team managed Burbank.com.

In subsequent posts, I've promised to provide an update about working with Fred and his team, and I am happy to do that today.  Burbank.com officially launched on the new platform in June of 2010, so it's been a little over 7 months so far. Fred provided the comprehensive update below, although I asked him not to use the actual numbers since my business finances are private, and I have no need to share them publicly.

Before getting into that, I want to mention that the site made only a couple hundred dollars per month when I was managing it. I did a good job of growing traffic, but selling advertising has never been an interest of mine, and I didn't do a great job at it. Also, in addition to any revenue mentioned by Fred below, my company is also → Read More


Jess Bookstaff Doppelt Adds Sausalito.com to GeoDomain Portfolio

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I just received word that geodomain owner, Jess Bookstaff Doppelt, has added Sausalito.com to her portfolio, which already includes PigeonForge.com, Durango.com, and TheVirginIslands.com.

The domain name was purchased from Fred Mercaldo and of Scottsdale.com and Red Apple Domains of Scottsdale, Arizona. Although the purchase price was not disclosed, it had been previously on the market for $150,000 in 2008, prior to the site's launch on Mercaldo's City in the Box platform.

According to Jess, "2010 has been an incredible year for me. Acquiring Sausalito.com is the perfect ending. I'm looking forward to what 2011 has to bring."

This certainly has been a great year for Jess. As you can tell from the addition in her name, Jess was married earlier in the year to a dermatologist from Knoxville, where they currently reside with their two children.

Congratulations to Jess on these big acquisitions!

Press Release Below:

KNOXVILLE, Tenn. –December 9, 2010 –Knoxville, Tennessee based PigeonForge.com, Durango.com and → Read More


City in The Box vs. My Custom Sites

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After posting an article highlighting some news Fred Mercaldo shared with me, there were a number of questions from readers asking about Burbank.com and Lowell.com, two of my websites built on different platforms. I want to address some of those questions, which may be helpful in your geodomain development endeavors.

Burbank.com and Lowell.com were both originally built on the same static html platform by my developer. The original articles were written by copywriters I hired, and I either took the photos or hired a photographer for them, I did all the SEO work on both websites and managed the advertising sales (poorly). Because the sites I had built were static html, I needed to update 5 or 6 pages on each site whenever I needed to add a content page. This was a pain in the ass, and I sought out a different solution.

After learning about the City in The Box platform, I decided to move forward with Burbank.com. The site receives 20,000 +/- unique visits a month, and I wanted to leverage Fred's development and advertising sales → Read More


Fred Mercaldo & Scottsdale.com Announces New Developments and Enhancements for Popular “City In The Box” Software Solution

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I just received some news and updates from Fred Mercaldo about his company's "City in the Box" software platform, and I want to share it with you. If you've been thinking about working with the company, now is the time to seriously consider it. (This is not a paid advertisement nor am I being compensated in any way for writing this or if you sign up.)

My website, Burbank.com, has been on the platform for a couple of months now, and traffic continues to be solid and advertisers keep asking for information and creating business listings. The sales process is set to begin in about two weeks, and I am very excited about the prospects.

The company has three big announcements today:


  • They have added Laramie.com and SanMateo.com to their upcoming development projects, bringing the number of City.com properties using their software platform to 55.

  • Scottsdale.com has entered into an exclusive partnership with ZogMedia to provide SEO supervision for all of their partner sites.   They have also added FaceBook and Twitter → Read More


Scottsdale.com’s “City in The Box” Platform Part of Major Development/Marketing Deal

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I've known about these plans for several weeks, and I am happy to share the press release from Fred Mercaldo and his team at Scottsdale.com, who have been working hard to make this a reality. This puts Fred and his company at the forefront of the geodomain industry, as they will have more pure city .com domain names under their management than just about any other company.

My company's Burbank.com will be one of the first websites released under this marketing and development deal, and I am excited to be a part of it. I am confident Fred and his team will be able to drive considerably more revenue with Burbank.com.

Fred will be speaking at the Geodomain Expo in New Orleans at the end of the month, and he will be available to answer any questions city .com domain owners may have.

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GeoDomain Development Ventures, LLC announces development of over 40 Pure City.com Sites in Major Development/Marketing Deal

Scottsdale.com's "City In The Box" Software to power sites; CitiesPlanet.com formed to Manage Advertising and → Read More


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