JC Penney Bankruptcy: What is Gift.com Worth?

Several major retail stores have filed for bankruptcy during the coronavirus. JC Penney also filed for Chapter 11 bankruptcy protection last week. This does not necessarily mean that the company is going to shutting down, but the company will likely close shops and will need to restructure if it wants to operate again.

I was curious to see what domain names JC Penney owns, and I found one that is not only valuable, but it also appears to be unused. In addition to the brand-associated JCP.com domain name that forwards to its website, JC Penney also owns Liz.com, Decree.com, and Gift.com. None of those domain names resolve for me right now, although it looks like Decree.com and Gift.com had been forwarding to the JC Penney website at some point.

I think it is clear that the best of these domain names is Gift.com. I also think it is pretty clear that JC Penney completely underutilized the Gift.com domain name. I think Gift.com could make a nice brand for gift sales or could even be a creative brandable domain name.

With JC Penney in bankruptcy right now, I think the company should consider selling Gift.com to generate some revenue. What do you think Gift.com is worth?

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. What do you think specific gift names are worth based on the value of gift/gifts.com ?



    I have turned down sizeable offers

  2. It’s tough to say what a domain is worth retail. Nearly impossible actually. Values are much more defined in the wholesale market because you can have a pretty good idea of what investors would pay for a certain name or type of name. The same can’t be said for names at retail. Again, nobody can say what a domain is worth at retail. What it’s worth is determined by two things, the value of the name to the seller and the value of the name to the buyer. When those two things match up you have a sale. What you can ask though is not what the value of a domain is but what you think its top sales potential is. This is vastly different from worth. Just my thoughts and opinions…

    • Anyway, I could definitely see Gift.com selling for 7-figures. I wouldn’t be surprised at all if I saw it in a sales chart with a 7-figure number next to it, but I also wouldn’t be surprised to see it in a sales chart at just mid or high 6-figures. So what do I think it could, and maybe should, sell for, mid 6-figures or higher.

    • Personally, I only concentrate on end-user retail pricing.
      I think Gifts.com domain name is better than Gift.com, just like Cars.com domain name is better than Car.com


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