Several major retail stores have filed for bankruptcy during the coronavirus. JC Penney also filed for Chapter 11 bankruptcy protection last week. This does not necessarily mean that the company is going to shutting down, but the company will likely close shops and will need to restructure if it wants to operate again.
I was curious to see what domain names JC Penney owns, and I found one that is not only valuable, but it also appears to be unused. In addition to the brand-associated JCP.com domain name that forwards to its website, JC Penney also owns Liz.com, Decree.com, and Gift.com. None of those domain names resolve for me right now, although it looks like Decree.com and Gift.com had been forwarding to the JC Penney website at some point.
I think it is clear that the best of these domain names is Gift.com. I also think it is pretty clear that JC Penney completely underutilized the Gift.com domain name. I think Gift.com could make a nice brand for gift sales or could even be a creative brandable domain name.
With JC Penney in bankruptcy right now, I think the company should consider selling Gift.com to generate some revenue. What do you think Gift.com is worth?