Jason Calacanis, a well known Internet entrepreneur and venture capitalist, has changed the url for his Launch Festival from Launch.is to Launch.CO. The conference is currently taking place in San Francisco, and it ends tomorrow, March 8.
This may not seem like all that big of a deal to many, but it’s a pretty big deal for the growth of the .CO Registry and I will explain why I believe this.
Calacanis is a very influential person when it comes to venture capital and the startup community. Not only has he founded and exited successfully from several startups, he also serves as a formal advisor for some and and informal role model for countless others. When Calacanis does something, people observe and take note. By shifting to a .CO for this particular conference, he is almost endorsing the extension, and I think the growth rate for adoption of .CO will come from startups who use it.
The festival is somewhat of a “celebration” of startups. One of the main purposes is for startups to pitch themselves to venture capitalists (and judges), and there is a reported $1,000,000 in financial commitments for winning companies. It’s also clearly a great opportunity for entrepreneurs to meet other entrepreneurs and potentially get investors for their businesses.
Even if the change to .CO isn’t particularly interesting to you, anyone interested in Internet business development would likely find the conference itself interesting. You can actually watch it live on the Launch website.
I understand that Israeli President Shimon Peres was honored at the Festival today as part of a trip focused on innovation in the Silicon Valley and San Francisco.