For any company doing business online with passwords, credit card information, or where other private information changes hands, having SSL security settings is a must (https). In addition, Facebook has a SSL requirement for business fan pages, so any company with a custom page lander or third party apps must have a SSL certificate.
Many domain registrars and hosting companies offer SSL upsells, and most domain investors simply skip over this to get to the payment page. SSL certificate sales are a big business for many companies.
One company that has become big in the SSL certificate space is NameCheap, which currently operates CheapSSLs.com. According to NameCheap CEO Rick Kirkendall, although the website hasn’t reached its second birthday yet, the company is already generating over $50,000 a month in revenue from this one website, and they aren’t stopping.
NameCheap has two additional SSL certificate websites in the works, which should help boost its revenue numbers. The company acquired the exact match SSLcertificate.com about a year ago along with SSLcertificates.com. Both domain names were acquired in the aftermarket, for undisclosed sums.
Throughout his career, Rick has valued and touted exact match domain names, and these acquisitions prove that the right business plan executed on exact match domain names can be huge revenue drivers.