The writers for CBS’ How I Met Your Mother did it again. On tonight’s episode, one of the characters mentioned a website that was created by another character about a fun night they had, which they dubbed “It was the best night ever.” The domain name they used was ItWasTheBestNightEver.com, and as they did before, they set up a mini-site with a funny viral video (embedded below) about the “best night ever” 🙂
Last season, CanadianSexActs.org was one of the funny urls a character mentioned, and according to a couple of analytics companies, the website received a considerable amount of traffic, and it still receives residual traffic. They’ve also done this several times in the past. Unlike television shows that have phone numbers mentioned that have to use 555-1234 or something similar, the show is using story lines from the show and expounding on them online.
IMO, these are great viral sites and help promote this award winning comedy show.