Is the Best Cryptocurrency Domain Name?

In 2018, the domain name was reportedly acquired for $12 million. Perhaps because the sale price was never confirmed, it was not added to the DNJournal sales archive for 2018, where it would have ranked at the top of the chart. Since that time, has become a platform to buy and sell cryptocurrency with “a mission to accelerate the world’s transition to cryptocurrency.”

It appears that is looking to turn itself into a well-known, mainstream cryptocurrency brand. I’ve noticed a big increase in television for over the last several weeks. Yesterday, it was announced that purchased the naming rights for the Los Angeles, California arena that has been known as the Staples Center since its opening in 1999:

According to the article, is paying $700 million for a 20 year deal. The arena is home to the NBA’s Los Angels Lakers and Los Angeles Clippers as well as the NHL’s Los Angeles Kings. In addition, it plays host to many concerts and other events each year. Once the name change is finalized in December, it will be become ubiquitous with Los Angeles sporting events and concerts.

In addition to the mainstream exposure to cryptocurrency, it is also notable that uses its .com extension in its branding. I have heard the argument by some that .com is “passé” or some other term to indicate it is dated or no longer popular. In my opinion, needs to use its full domain name in branding because Crypto would be too generic. In addition, I believe there is still an added level of trust with .com in branding. This is particularly important with a little-known financial services company.

I am curious if you think is the most valuable cryptocurrency domain name. I have seen many great domain names sell for large amounts because of their relationship with crypto companies, but would have to be in the running for the best cryptocurrency domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. If Crypto*com sold for $12 million, that’d make it the most valuable crypto currency domain name IMO.
    Maybe one day the actual price will be shared publicly, George Kirikos or another will find it in a public disclosure.

    Crypto*com as the new name for Staples Center only increases the value of premium dot-Com.

  2. Blockchain .com was sold long ago and of course Bitcoin .com was resold later (twice leased and twice resold) for $20M in BTC many years ago. Today the sale proceeds would be north of $500M USD. There are a ton of other 4/5/6/7 figure Bitcoin Domain Sales over the past decade that never made any news headlines. NFT portfolio recently sold for a million plus. And BitcoinWallets .com declined 7- figures and so many more.

  3. You asked the right person, Elliot, and I’m happy to oblige.

    As long as Bitcoin remains the putative “#1” crypto, is the most valuable despite being so specific.

    Aside from that, most definitely is #1, which of course makes it really #2.

    Also, the “argument” you have heard about .com is nothing but dishonest nonsense and spin. And believe me – I’m no mindless .com zombie acolyte either. .Com is still firmly #1 and for the “foreseeable” future (only God knows the future, and anyone or any being to whom He may reveal any of it, which He has done in part).

    More truth: were it not for what I have published in the blog comments before, .US would also have been well up there with .com. But it is what it is. This, however, is only for those who actually know anything about what’s really going on in this world.

    Finally (for now), people need to understand this about Bitcoin and crypto:

    Contrary to many people’s delusions and wishful thinking about it, government can (and will) kill it any time it wants. Even if not completely kill it in a technological sense – effectively kill it. For the time being, however, the financial elite of this world, who substantially “own” government and also work in symbiotic partnership with those who run it, want to benefit from it. And so government is happy to oblige and allow and also obey. Till the time comes to drop the hammer. This is still the season for Bitcoin and crypto, and there may still be fortunes and great profits to be made, but seasons end, and this one will.

    Extra special bonus: It is apparently the case – and by some strange amazing coincidence all the evidence demonstrates how the world is literally racing in this direction – that the kind of population control and tyranny the “powers that be” have always wanted, which has finally become technologically feasible, will come to pass on a global scale through “digital currency.” It is already technically doable now. This appears to be what is prophesied in that book of prophecies which always come to pass and can never be prevented from being fulfilled, i.e. the Bible. It would be nice if it doesn’t happen in our lifetime, and it’s good to oppose it regardless and while knowing it is eventually inevitable if this is an accurate understanding of the prophecy, but everything is happening fast enough and has been shown to be capable of being perpetrated fast enough for that to be possible, i.e. even in our own lifetimes for some of us, in the not so distant future. I hope not, and it’s easy to think not through wishful thinking and assumptions, but I know better, as do many others.

  4. I wish “blockchain” was myself, but it’s definitely not. It’s only good, not #1 or even #2. And anything it sold for in the past has no relevance to the here and now, even if it was $ billion in cash. It’s about what’s really the most compelling and popular in people’s minds now, not what anything sold for in the past.

  5. It is the best one. is pigeon holed and won’t do so well over time, I have never heard of a platform that only offers Bitcoin,

    • No, you are off Snoopy, which you frequently are. “Bitcoin” is the top of mind term. It is even synonymous with crypto itself in the same way that people think “.com.” There is no sign that will abate any time soon. may become #1 someday, but that is a big if, and this $700 million deal is a gamble. The term “crypto” resonates with people who are already insiders, but the public at large knows “Bitcoin” to encompass it all, those who even know yet. I’d like to be able to say is #1 too, but no deal.

      • It doesn’t “encompass it all”. It is one coin and I have never heard of an exchange with one coin. already know they have a problem, it says it right there on the front page,

        “Your gateway to Bitcoin & beyond”

  6. is the real winner. Over time will not have the same harshness that sort of exudes, while also not being pigeon holed like as per Snoopy’s comment above

  7. And in case you haven’t looked at the material yet, yes it is 100% germane to the topic here, albeit indirectly. But if all you care about is domains and making money, you are, as described above, an idiot.


Please enter your comment!
Please enter your name here

Recent Posts

Rookie Mistake: Reading Expiry Lists at Breakfast

Every morning, as early as I am awake, I look through domain name expiry lists to see what is coming up for auction. I'll...

GoDaddy Auctions Running NameFind Auctions

GoDaddy is running a featured auction via its GoDaddy Auctions platform with domain names from its NameFind portfolio. While I would argue the domain...

Spaceship Hits 1 Million DUM – Only 13% of New Registrations are .com

Earlier this morning, Richard Kirkendall shared that Spaceship hit the 1 million Domains Under Management (DUM) mark. Richard is the Founder of Namecheap and...

Converse.CO UDRP Decision Turns on Price Inference

In general, I thought UDRP panels have gotten past the issue of pricing as it relates to generic / descriptive one word domain names....

Ebbs and Flows of Domain Investing

My domain investment portfolio has grown from around 500 domain names to around 2,000 domain names in the last several years. Even at that...