In 2018, the Crypto.com domain name was reportedly acquired for $12 million. Perhaps because the sale price was never confirmed, it was not added to the DNJournal sales archive for 2018, where it would have ranked at the top of the chart. Since that time, Crypto.com has become a platform to buy and sell cryptocurrency with “a mission to accelerate the world’s transition to cryptocurrency.”
It appears that Crypto.com is looking to turn itself into a well-known, mainstream cryptocurrency brand. I’ve noticed a big increase in television for Crypto.com over the last several weeks. Yesterday, it was announced that Crypto.com purchased the naming rights for the Los Angeles, California arena that has been known as the Staples Center since its opening in 1999:
Staples Center is getting a new name: https://t.co/KvGn47hmkL Arena.
The venue will wear the new name for 20 years. @SamAugustDean reports: https://t.co/d9mC0R50Ta
— Los Angeles Times (@latimes) November 17, 2021
According to the article, Crypto.com is paying $700 million for a 20 year deal. The arena is home to the NBA’s Los Angels Lakers and Los Angeles Clippers as well as the NHL’s Los Angeles Kings. In addition, it plays host to many concerts and other events each year. Once the name change is finalized in December, it will be become ubiquitous with Los Angeles sporting events and concerts.
In addition to the mainstream exposure to cryptocurrency, it is also notable that Crypto.com uses its .com extension in its branding. I have heard the argument by some that .com is “passé” or some other term to indicate it is dated or no longer popular. In my opinion, Crypto.com needs to use its full domain name in branding because Crypto would be too generic. In addition, I believe there is still an added level of trust with .com in branding. This is particularly important with a little-known financial services company.
I am curious if you think Crypto.com is the most valuable cryptocurrency domain name. I have seen many great domain names sell for large amounts because of their relationship with crypto companies, but Crypto.com would have to be in the running for the best cryptocurrency domain name.
If Crypto*com sold for $12 million, that’d make it the most valuable crypto currency domain name IMO.
Maybe one day the actual price will be shared publicly, George Kirikos or another will find it in a public disclosure.
Crypto*com as the new name for Staples Center only increases the value of premium dot-Com.
Update: Only a week after announcing naming rights deal between Crypto.com & Staples Center. Bloomberg News is reporting the naming agreement paid for itself in less than 7 days!
Premium dot-Com saves the day – again.
Blockchain .com was sold long ago and of course Bitcoin .com was resold later (twice leased and twice resold) for $20M in BTC many years ago. Today the sale proceeds would be north of $500M USD. There are a ton of other 4/5/6/7 figure Bitcoin Domain Sales over the past decade that never made any news headlines. NFT portfolio recently sold for a million plus. And BitcoinWallets .com declined 7- figures and so many more.
My reply to you just got put down here:
I believe this is the deal between Square and with the company that owns that domain name in Japan.
The concept of “Rent to Own”
You asked the right person, Elliot, and I’m happy to oblige.
As long as Bitcoin remains the putative “#1” crypto, Bitcoin.com is the most valuable despite being so specific.
Aside from that, Crypto.com most definitely is #1, which of course makes it really #2.
Also, the “argument” you have heard about .com is nothing but dishonest nonsense and spin. And believe me – I’m no mindless .com zombie acolyte either. .Com is still firmly #1 and for the “foreseeable” future (only God knows the future, and anyone or any being to whom He may reveal any of it, which He has done in part).
More truth: were it not for what I have published in the blog comments before, .US would also have been well up there with .com. But it is what it is. This, however, is only for those who actually know anything about what’s really going on in this world.
Finally (for now), people need to understand this about Bitcoin and crypto:
Contrary to many people’s delusions and wishful thinking about it, government can (and will) kill it any time it wants. Even if not completely kill it in a technological sense – effectively kill it. For the time being, however, the financial elite of this world, who substantially “own” government and also work in symbiotic partnership with those who run it, want to benefit from it. And so government is happy to oblige and allow and also obey. Till the time comes to drop the hammer. This is still the season for Bitcoin and crypto, and there may still be fortunes and great profits to be made, but seasons end, and this one will.
Extra special bonus: It is apparently the case – and by some strange amazing coincidence all the evidence demonstrates how the world is literally racing in this direction – that the kind of population control and tyranny the “powers that be” have always wanted, which has finally become technologically feasible, will come to pass on a global scale through “digital currency.” It is already technically doable now. This appears to be what is prophesied in that book of prophecies which always come to pass and can never be prevented from being fulfilled, i.e. the Bible. It would be nice if it doesn’t happen in our lifetime, and it’s good to oppose it regardless and while knowing it is eventually inevitable if this is an accurate understanding of the prophecy, but everything is happening fast enough and has been shown to be capable of being perpetrated fast enough for that to be possible, i.e. even in our own lifetimes for some of us, in the not so distant future. I hope not, and it’s easy to think not through wishful thinking and assumptions, but I know better, as do many others.
I wish “blockchain” was myself, but it’s definitely not. It’s only good, not #1 or even #2. And anything it sold for in the past has no relevance to the here and now, even if it was $ billion in cash. It’s about what’s really the most compelling and popular in people’s minds now, not what anything sold for in the past.
(Meant to appear as a reply to Nic above.)
It is the best one. Bitcoin.com is pigeon holed and won’t do so well over time, I have never heard of a platform that only offers Bitcoin,
No, you are off Snoopy, which you frequently are. “Bitcoin” is the top of mind term. It is even synonymous with crypto itself in the same way that people think “.com.” There is no sign that will abate any time soon. Crypto.com may become #1 someday, but that is a big if, and this $700 million deal is a gamble. The term “crypto” resonates with people who are already insiders, but the public at large knows “Bitcoin” to encompass it all, those who even know yet. I’d like to be able to say crypto.com is #1 too, but no deal.
It doesn’t “encompass it all”. It is one coin and I have never heard of an exchange with one coin.
Bitcoin.com already know they have a problem, it says it right there on the front page,
“Your gateway to Bitcoin & beyond”
Agree with your thought re: Bitcoin.com
I think Coins.com captures it all. Can you think of others ?
Coins.com is the real winner. Over time coins.com will not have the same harshness that crypto.com sort of exudes, while also not being pigeon holed like Bitcoin.com as per Snoopy’s comment above
I would tend to agree with John in that Bitcoin.com would be #1 and Crypto.com being #2.
5 yrs from now, bitcoin and crypto will be long gone, most probably illegal
And in case you haven’t looked at the material yet, yes it is 100% germane to the topic here, albeit indirectly. But if all you care about is domains and making money, you are, as described above, an idiot.
Elliot this time you did censor me, how about that. And so early in the morning too.
crypto.com is like the bacon.com of bacon.