Being Brokered by Sedo

I received a press release from Sedo this morning announcing that the company is the exclusive broker for the domain name. The domain name is being represented by Sedo broker Brian Michitti. was registered more than a decade ago, but with the “Internet of things” becoming a popular buzz term of late, the value has increased significantly.

Although the press release distributed by Sedo does not mention the asking price, Michitti had submitted the domain name for inclusion in a weekly brokerage listing sale article back in June of 2014, and the asking price had been $1 million. I am unsure about whether the price has changed since then, although the Internet of Things terminology has gained steam since that listing.

The entire press release is below. If you have an interest in buying the domain name, be in touch with Michitti.

For the first time since it was originally registered over 11 years ago, the ultimate Internet of Things domain name,, has been put up for sale by its original owner, a Toronto technology consultant. This category-defining domain name is the ideal Web address for any company, small or large, that wishes to brand itself as a leader in the exploding Internet of Things (IOT) industry.

“Whoever acquires this domain name could save millions of dollars on their Internet of Things marketing budget over the next decade,” explains Brian Michitti, Premium Domain Broker at, LLC, the official sales representative for “This domain name will give its new owner instant credibility and online visibility related to Internet of Things. They will literally own the namespace,” adds Michitti.

This is an extremely rare opportunity to acquire the most desirable domain name related to the Internet of Things industry. The owner of this domain name, a Toronto-based technology consultant, has never put this domain up for sale before, although he has turned down countless offers over the years as interest in the Internet of Things heated up.

“When I first registered this domain name in 2003, I knew the Internet of Things held great potential, but the sheer magnitude of this market has only started to emerge recently,” observes Tim Warner, the domain name’s owner. “It’s time for this prominent domain name to find a new home with a company that has equally big ambitions in the Internet of Things space,” he adds.

Unless you’ve been living under a rock, you’ve no doubt heard about the Internet of Things. What you might not realize is that the Internet of Things industry is estimated by Gartner to be worth $1.9 trillion USD, and this domain name is the perfect Web address for any company that wishes to brand itself as a leader in the Internet of Things space. Apple, Cisco, Ericsson, GE, Google, IBM, Intel, SAP, and countless other companies around the world are investing hundreds millions of dollars into this growing sector. Thanks to this world-class domain name being put up for sale, your company could own the premiere Internet address for the Internet of Things.

For more information or to make an offer on the domain name, please visit or contact Brian Michitti, Premium Domain Broker,, LLC: or +49 1604772769 (Cologne, Germany).

About Sedo
Sedo, an acronym for “Search Engine for Domain Offers”, is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Boston, USA, Sedo has assembled the world’s largest database of domain names for sale with more than 18 million listings. The company’s support team speaks 23 languages natively while its award-winning interactive marketplace seamlessly services client needs in six different languages. With more than 14 years of experience, Sedo is trusted by organizations and individuals around the globe as neutral partner for buying, selling and parking domains.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Funny you should see the extreme benefits of owning key brand names in this space. During a recent hand reg spree I acquired 50 coveted IoT IoE names including IoTbrands (do you remember InternetBrands)? Yes, I think IoT could be hotter than 3d going forward. That’s what speculative future domain investing is all about isn’t it?

    • Yes, but you just have to be cautious about overdoing it. Lots of people registered long tail 3d, vr, and even gTLD domain names, and I am not so sure if those investments have paid off.

      Speculation is fun, but I am sure there are people who thought they were sitting on a gold mine and they have renewal costs every year.

  2. absolutely agreed. vision and adoption are two quite different actions. Time of course reveals all as it will in this case. On the other hand I am hard pressed to envision a larger potential market with more potential impact on jobs creation and the economy than the internetization or digitization of devices both new and existing. Watch for brand domain buying opportunities in the areas of data collection, cloud storage data analysis and technical and customer support related industries as the IoT world of devices and applications grows. BTW we have created a separate category just for IoT names. That’s how important we feel the opportunity is. Finally watch for wifi as in wifichargers to also be a hot sector as IoT devices require more mobile controls which will drain mobile devices quicker.


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