The .CO Registry is celebrating its third anniversary next week, and Sedo published a market report (pdf file) about .CO domain names that I think is very interesting. Some of the figures quoted by Sedo were a bit surprising to me, and I think they may surprise you as well. If you don’t love .CO, there is plenty of other information in Sedo’s market report you’ll probably find interesting.
Whether you’ve invested in .CO domain names, or if you are like me, primarily an observer, I think we can agree that the team at .CO has done an exceptional job of branding itself. Their focus is on marketing to startups, but through their marketing efforts, they’ve also drawn attention to domain names and their importance to brands. I am seeing more .CO domain names used by start up companies, and it’s not a surprise based on the Registry’s outreach and marketing efforts.
Before .CO domain names were sold to the public, the Registry went on something of a publicity blitz within the domain industry. Many people predicted .CO would lead to more cybersquatting and other nefarious activity, and many predicted .CO would be a failure. I have been surprised by the few UDRP complaints against .CO domain name owners, especially given the number of registered domain names. Ultimately, I believe .CO has been good for the domain investment space.
With that said, I want to share some interesting facts that were reported by Sedo this morning:
- More than 1.5 million .CO domain names registered
- Registrants live in over 200 countries
- 10th most frequently traded domain extension on Sedo
- Year to date, the mean average sales price of .CO domains at Sedo is $2,486 (compared to $1,819 in 2010)
- Year to date, the median average sales price of .CO domains at Sedo is $570 (compared to $500 in 2010)
You can read the press release below, download the market report pdf file, and you can also have a look at a blog post written by .CO Registry’s Lori Anne Wardi, who has been involved in the domain investment space for quite some time.
CAMBRIDGE, Mass., Jul 17, 2013 (BUSINESS WIRE) — Sedo, the world’s largest premium domain marketplace and monetization provider, today unveiled a report, detailing the growth and success of the .CO domain extension three years after its launch. Sedo has monitored the extension since its debut on July 20, 2010 and analyzed transaction data from its marketplace to compile the report, which is the second annual report published by the company on the state of .CO.
There are currently over 1.5 million .CO domain names registered by people in over 200 countries. Beyond high registration rates, .CO has achieved strong brand awareness, widespread domain development and impressive performance on the secondary market.
Data revealed in the .CO Market Report includes the following highlights:
— The total value of .CO sales at Sedo since July 2010 is $2.6 million USD.
— The mean average sales price for .CO domain names on Sedo’s marketplace is high, reaching $2,486 USD in 2013, up 37 percent since the TLD was introduced.
— The YTD average sales price of a .CO domain surpasses the most well-established legacy TLDs, including .COM, .NET and .ORG.
— The YTD median sales price of a .CO domain is $570 USD, up 14 percent since 2010, and higher than all the reported TLDs except for .COM.
“It’s exciting to see that .CO is already achieving average and median sales prices on the secondary market that are on par with – and in many cases surpass – industry heavyweights like .COM and .ORG,” said Lori Anne Wardi, Vice President of Brand for .CO. “This said, we recognize that we are still a young TLD with a lot to prove, so we plan to redouble our brand building and community engagement efforts, working even more closely with Sedo and our other partners to build the long-term value of .CO.”
With hundreds of new generic top-level domains (gTLDs) slated to join the existing extensions in the second half of 2013, .CO is one of the most recently launched TLDs for new registries to study and learn from as they establish themselves in the market.
“Our work with .CO – from creating a successful launch period and promoting and selling premium .CO domain names, to using consumer marketing and community building around the TLD – is a great case study of what it takes to successfully launch and build a new domain extension,” said Tobias Flaitz, Sedo’s CEO. “As we prepare for a slew of new TLDs, .CO not only shows that there is life beyond .COM, but also that a solid strategic plan, value-added benefits, and partners who have a global outlook and great strategic insight, are important factors for building any new TLD into a successful extension.”
To download the full report, titled “.CO Market Report: A Look Back at Three Years of .CO on the Domain Name Market,” visit: http://bit.ly/11TU7bP.
In the three years since its launch, the .CO domain has become one of the most successful top-level domain extensions in history, with more than 1.5 million web addresses registered by people and companies in over 200 countries. From start-ups and small businesses to big brands and multinational corporations, .CO is increasingly becoming the web address of choice for innovators and entrepreneurs the world over. For more information about .CO, please visit http://www.go.co/ or follow us on Twitter @dotCO.
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 17 million listings. The success of Sedo’s model has attracted a global base of more than 2 million members. For more information, visit www.Sedo.com.