Along with Go Daddy’s repositioning of .LA domain names, the company is also hosting an auction of .LA domain names. Individual auctions are concluding within the next few hours.
There are just under 275 domain names included in the auction, and the domain names I searched appear to be registered to a company called “Dot LA Marketing LLC.” You can read more about the company and the Go Daddy partnership in a Los Angeles Daily News article published a little over a week ago. According to Go Daddy’s Paul Nicks, “GoDaddy is running the auction and does not have any ownership in the domain names.”
The minimum bid on the domain auctions is $100. The domain name with the highest bid currently is Simply.LA, which has a high bid of $560. At the time of this post, the five auctions with the highest bids are:
- Simply.LA at $560
- Stay.LA at $515
- Inside.LA at $510
- Venture.LA at $510
- CheapTickets.LA at $405
With Go Daddy’s new support of the .LA domain extension, I would imagine we are going to see more .LA domain names come up for sale on the aftermarket in the near future. Personally, I am a .com domain investor, but I am going to keep my eye on the market as well as keep looking out for Los Angeles and Louisiana based companies using .LA domain names for their websites.
In my opinion, adoption is going to drive the aftermarket value for extensions like these as well as the new gTLD domain names that are coming soon. Should there be significant adoption of these domain names by local businesses, it’s likely the aftermarket will see a lift (presumably only good keyword names related to the geographic area).
I don’t see any “killer” keyword names at auction here, like Hotels.LA, Dining.LA, or Doctor.LA, and I am not planning to bid on any of the auctions.
Update: Auction is over, and the results can be found here.