Yesterday, Google announced that it will be shutting down its Google Plus social platform. After reading reactions to the news on Twitter and elsewhere, it doesn’t seem like this closure is going to cause much sadness. Part of the issue Google had with Google+ is that not many people seemed to use the platform on a regular basis.
This might seem a bit strange considering I hardly use my Google Plus account to share or learn, but I am going to miss Google Plus.
Whenever I receive an inbound offer or inquiry from someone with a Gmail account, I immediately do a Google Plus search for that email address. Although getting information has been a bit hit or miss, it has been helpful on occasion. I will share a few examples of when Google Plus has helped:
- When someone’s Gmail address and the name they submit is not a “real” name, their Google Plus account may have their real name.
- Someone with a common name who is difficult to identify might have a photo or image I can match with their LinkedIn or other social media profile to identify them.
- Identifying a person based on matching social connections.
I don’t use Google Plus for identifying a prospective buyer all that much. Even when I do use Google Plus for this, it’s not totally helpful. That being said, it has helped me a few times, and at zero cost, it’s a great tool that I will miss when Google shuts it down.