Horse Trading Gets Betcast.com and Fairway.com Deals Done

Two weeks ago, I reported that Fairway Independent Mortgage Corporation acquired Fairway.com in a deal that was put together by Andrew Miller. The seller in that deal was NBCUniversal. The Fairway.com acquisition came shortly after Fairway acquired Home.com.

Yesterday morning, Jamie Zoch reported that NBCUniversal acquired the Betcast.com domain name to go along with its Betcast brand. Andrew Miller replied to the tweet to confirm the acquisition since he was involved in that deal as well. While these two domain name acquisitions are unrelated, it is because of Andrew Miller’s dealmaking that they both came together serendipitously.

I reached out to Andrew to see if he could share some background about these deals without sharing confidential details, and here’s what he shared with me:

“Can confirm that I oversaw the sale buy and sell side of Betcast.com. I was attracted to the domain as I am a daily DraftKings player, have been following the space for years, and was the original acquirer of Podcast.com back in the early 2000’s. I see Betcast as the exact match term for the convergence of sports broadcast and sports betting.

Ironically, the buyer of Betcast had a domain name that I was trying to acquire for a large customer and was not making as much progress as I had hoped towards a deal. When I approached them with Betcast, we were able to quickly make it all work with both domains, as they had the vision to see the massive opportunity to own the category domain name online and make sure it was off the market forever.

In a karmic kind of way, this also helped accelerate the game changing acquisition of Home.com, which was orchestrated by Larry Fischer and me.”

Being able to string two separate and independently large deals together by giving an unmotivated seller the opportunity to acquire a highly coveted domain name asset is genius. Fairway and NBCUniversal both got exceptional domain names because Andrew was able to get each company what it wanted.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

‘Then Why is it Still for Sale?’

2
In a sales negotiation for my higher value domain names, I am frequently asked something along the lines of this: "If the domain name...

How I Deal with GoDaddy one-time-use support PIN

0
There are few things more disconcerting than knowing someone is attempting to do something with one of my domain names without permission. That's how...

Efty Pay Launches Today

0
In a blog post published this morning, Efty announced its Efty Pay platform was launched today. The domain sales payment platform is launching in...

Former Mode CEO Shares Mode.com Acquisition Price

3
Several years ago, Mode made an important domain name acquisition. The company had been using ModeAnalytics.com, and it acquired the brand matching Mode.com domain...

What Afternic Needs to Fix / Add on New Landers

4
Yesterday, I wrote about the new Afternic landing pages that look similar to the Dan landers but with a GoDaddy logo and url. I...