Horse Trading Gets and Deals Done

Two weeks ago, I reported that Fairway Independent Mortgage Corporation acquired in a deal that was put together by Andrew Miller. The seller in that deal was NBCUniversal. The acquisition came shortly after Fairway acquired

Yesterday morning, Jamie Zoch reported that NBCUniversal acquired the domain name to go along with its Betcast brand. Andrew Miller replied to the tweet to confirm the acquisition since he was involved in that deal as well. While these two domain name acquisitions are unrelated, it is because of Andrew Miller’s dealmaking that they both came together serendipitously.

I reached out to Andrew to see if he could share some background about these deals without sharing confidential details, and here’s what he shared with me:

“Can confirm that I oversaw the sale buy and sell side of I was attracted to the domain as I am a daily DraftKings player, have been following the space for years, and was the original acquirer of back in the early 2000’s. I see Betcast as the exact match term for the convergence of sports broadcast and sports betting.

Ironically, the buyer of Betcast had a domain name that I was trying to acquire for a large customer and was not making as much progress as I had hoped towards a deal. When I approached them with Betcast, we were able to quickly make it all work with both domains, as they had the vision to see the massive opportunity to own the category domain name online and make sure it was off the market forever.

In a karmic kind of way, this also helped accelerate the game changing acquisition of, which was orchestrated by Larry Fischer and me.”

Being able to string two separate and independently large deals together by giving an unmotivated seller the opportunity to acquire a highly coveted domain name asset is genius. Fairway and NBCUniversal both got exceptional domain names because Andrew was able to get each company what it wanted.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


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