At the end of January, Fairway Independent Mortgage Corporation acquired the iconic Home.com domain name from Anything.com for an undisclosed amount of money. Shortly thereafter, the company launched an independent website on Home.com. It looks like Fairway was not satisfied with buying just one exceptional domain name.
Fairway also recently acquired its brand match Fairway.com domain name. If you visit Fairway.com, you are forwarded to the much longer FairwayIndependentMC.com, home of the Fairway Independent Mortgage Corporation website. Whois records show that the domain name is now registered at GoDaddy under Whois privacy.
Historic Whois records at DomainTools show that Fairway.com had previously been registered to NBCUniversal Media, LLC. It looks like NBC had used Fairway.com as a forwarder for quite some time prior to the sale of the domain name.
When I heard about Fairway.com, I reached out to Andrew Miller, who brokered Home.com on behalf of Fairway. Andrew, who advised on this acquisition, confirmed that Fairway acquired Fairway.com. He would not comment beyond that.
I would imagine Fairway will eventually rebrand its web presence to Fairway.com, but by owning its brand match domain name, the company can do as it chooses with it. However the company uses Fairway.com, it was a wise move to acquire this domain name.
Thanks to Jamie Zoch for noticing the acquisition.