At the end of January, Fairway Independent Mortgage Corporation acquired the iconic Home.com domain name from Anything.com for an undisclosed amount of money. Shortly thereafter, the company launched an independent website on Home.com. It looks like Fairway was not satisfied with buying just one exceptional domain name.
Fairway also recently acquired its brand match Fairway.com domain name. If you visit Fairway.com, you are forwarded to the much longer FairwayIndependentMC.com, home of the Fairway Independent Mortgage Corporation website. Whois records show that the domain name is now registered at GoDaddy under Whois privacy.
Historic Whois records at DomainTools show that Fairway.com had previously been registered to NBCUniversal Media, LLC. It looks like NBC had used Fairway.com as a forwarder for quite some time prior to the sale of the domain name.
When I heard about Fairway.com, I reached out to Andrew Miller, who brokered Home.com on behalf of Fairway. Andrew, who advised on this acquisition, confirmed that Fairway acquired Fairway.com. He would not comment beyond that.
I would imagine Fairway will eventually rebrand its web presence to Fairway.com, but by owning its brand match domain name, the company can do as it chooses with it. However the company uses Fairway.com, it was a wise move to acquire this domain name.
Thanks to Jamie Zoch for noticing the acquisition.
That is good news for those of us that have one word intuitive DOT COMs.
This had to be around a $MM deal
You are blowing hot air again Brian. You got no idea what they paid, could have been $50k.
Yes Snoop – i have been blowing hot air in the domain business for 23+ years. How long have you been a domain genius ?
Brian, the fact is you don’t have a clue what this this name sold for and have just thought up the highest number you could possibly think of.
Snoop – I am reminded why I do not have a faceplant, tweaker, instagripe… account when I am communicating with a “domain genius” who cannot use his own name…..
Considering the new owner has mortgage offices in countless cities and it looks to be every state, I will stick with my strike price around a Million dollars. No doubt the seller did their due dilly and wanted to price the domain to make sure it goes to the right buyer.
At a few hundred grand the domain probably had a few buyers. And with that there are a lot of people in this world that are quite frankly afraid to be successful – and $50K is a lot to them.
I am sure you will have the last word “Snoop”
Interesting. I have that word in .us (2002).
Hard to believe that the Fairway Market did not own the Fairway.com name
When we lived on the Upper West Side, Fairway on W. 74th was our grocery store. They filed for bankruptcy a little over a year ago: https://www.nytimes.com/2020/01/22/nyregion/fairway-market-bankruptcy.html
I think that there are 5 Fairways that remain- what a shame- really great store. We had one not far away in Stamford CT but I think that perhaps they over-expanded too quickly- they should be doing well in the pandemic- and have a great inventory of product. This name likely went to a stronger company and better use case. (Ironically- the opposite of this name- Wayfair- in your neck of the woods- seems to really be rocking in the pandemic)!