Hilco Streambank Rebrands IPv4Auctions.com to IPv4.Global

In an email sent yesterday afternoon, Hilco Streambank announced it will be rebranding its IPv4Auctions.com website to IPv4.Global. This is Hilco Streambank’s platform for selling version 4 Internet Protocol addresses.

I asked Hilco Streambank CEO Gabe Fried why they chose a .Global domain name for their platform. Here’s what Gabe told me:

“IPv4.Global is short and descriptive, and we wanted to move all of our IPv4 business under one roof. When we started we were doing private brokerage under the Hilco Streambank name but launched IPv4auctions as a service for a market who didn’t necessarily have any prior knowledge of Hilco or Streambank and it was a great searchable name (as is ipv4.global) but the word “auction” was too narrow in its description of what we are doing (buy side representation, brokerage, consulting, and the auction platform). The market is truly global as we serve clients in every market around the world. Additionally, since there’s very little synergy with the core Hilco Streambank intellectual property valuation/acquisition/disposition business and the relationships are different (direct with mostly non-executive contacts in a commodity industry) and the industry was new (still in its infancy) we thought we’d launch a stand-alone brand.”

I followed up by asking Gabe if he could share whether or not he sees any friction with the .Global rebrand as it is introduced. The target audience for their platform is in the tech space, and I would be curious to know whether this tech savvy audience understands what .Global is.

It should also be noted that Hilco Streambank also owns IPV4Global.com, which it will redirect to its website. If they have @IPV4.Global email addresses, it would be wise to set up email forwarding on the .com domain name to ensure delivery.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. A nice move, in my opinion, especially the redirection of IPV4Global.com to IPv4.Global. The .global version of domain name obviously is clearer and shorter.

    By the way, I think it’s good to see new gTLDs getting more recognition.

Leave a Reply

Recent Posts

Questions Related to Uni —> Afternic Parking Migration

If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and...

AI.com Now Forwarding to ChatGPT Website

Early this morning, Andy Booth tweeted about AI.com, asking if the domain name was acquired by ChatGPT. Andy presumably asked because the AI.com domain...

Markmonitor Highlights Job Openings

Last week, GoDaddy layoffs impacted 8% of its workforce around the world. I am sure there are quite a few experienced people seeking new...