I’ve been giving the Heritage Auctions domain auction more coverage than I’ve given other recent auctions, and there is a reason for it. My feeling is that if the HA auction is successful and sells 7 figures worth of inventory, we could see another major sales channel emerge.
Heritage Auctions is one of the largest auction houses in the world. It has become large because of its extensive reach around the world. Among the company’s clients are collectors and investors from all walks of life. Many of these people probably haven’t participated in a domain auction and may not even know what a domain name is. A surprisingly good result will probably get some attention from these people.
In addition to the exposure that a successful auction will give domain names to HA clients, I imagine that other large auction houses would have to give a hard look at domain names and IP assets for their own auctions. Auction houses such as Christies and Sotheby’s would most likely take notice if one of their direct competitors found a previously unexploited niche that was profitable. Should new venues like these emerge, even more mainstream investors would take notice.
I believe there is quite a bit riding on this auction, and I will be watching it closely. I don’t have any domain assets up for sale in the auction, and I haven’t been paid or compensated to post anything related to the auction. Should the auction prove to be successful and future auctions are planned, the results could be beneficial to domain investors.