This is a guest post from Ashley Forker, Marketing Coordinator at Name.com. I asked Ashley to give some insight into the re-design of the Name.com website and tell you what’s new and what’s changed.
A big thank you to Elliot for the opportunity to introduce everyone to the new Name.com brand!
Our rejuvenated brand marks a new era for Name.com, we hope you’re ready for all the exciting changes and new products to come. A dedication to innovation is the driving force behind our new brand. That means you can expect a plethora of new tools, products, and features to help you find great domain names and start capitalizing on them. Our new brand is a refreshing step forward for us as it allows much more of our personality to shine through.
If you’ve done business with us in the past you’ve more than likely picked up on our casual, friendly vibe (our intelligent customer support team does not read from a script for example). Our customers also witness our inventiveness first hand by using our unique tools such as the newly launched DNS Traffic Score tool. Our new brand’s aim is to take our technical sophistication and communicate it in a less mechanical way. Our updated design feels more free-spirited and less structured, yet still technologically progressive, which is a much better reflection of who we are. In other words, we’re a little less robotic and a little more Pollck.
Our main goal all along has been to make the web more fun, more useful, and more accessible. We feel our new brand reflects this goal as well as some of the new products we’ll be launching in the coming months including an extremely user friendly website builder, a SEO tool, an iPhone app, and much more. Along with these new products we’re always experimenting and playing around in the Name.com sandbox that is Name.com Labs.
The new homepage and header/footer are just the start of the changes we’ll be making to our site between now and the end of the year. We are completely revamping our search, checkout, and account management tools to make searching, registering, and managing your domains and products even easier. Don’t worry, we know our customers love us for our simple, easy to use, and non-cluttered interface and we intend to only enhance these features during the upcoming redesigns. We understand what’s important to our customers and we’ll stay true to those core values as we move forward.
Along with these exciting product launches, we will continue with our large security initiative over the next three months. Though we already feel we’re a leader in the industry, we’ll be launching a handful of new security features and products to insure your domains and products are as safe as they can possibly be.
As you can see, we have a lot up our sleeve. The momentum around the office has been building for a while now, we felt it was the right time to update our brand to better reflect who we are and set the stage for what’s to come. Stay tuned, this is really just the beginning!