I know there are people who swear that more minimal landing page graphics are better for click through rates and ultimately revenue on parked domain names. There are also people who think that a better looking landing page creates a better user experience for visitors, and they will stick around longer as a result.
My company doesn’t do enough parking to really test these theories enough for me to take a guess. However, I’ve recently seen a couple of nice looking landing pages and wanted to share them with you.
The first one is for CampingSupply.com, which appears to be a Dotzup lander based on the DNS. The pictures match the domain name and theme perfectly, and the center links make the lander look like a developed website. I would imagine the links are hand selected to give visitors the options they would expect on a camping supply website. I don’t know the owner, but I believe he has a number of good domain names.
The second landing page I like is a weight loss theme from Domain Advertising. Although they can’t link to the actual website, you can see the test theme on their internal review website. Like the aforementioned landing page, the links are hand selected, and highly relevant to the theme. It’s very easy to navigate, and it looks very similar to a developed website, which probably helps with trust, time on the site, and perhaps CTR.
What are your thoughts on custom landing pages, and have you seen any nice looking ones recently?