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Bhavin Turakhia, Founder of Directi, Selected as a Young Global Leader by the World Economic Forum

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Bhavin Turakhia, founder of Directi, the company that owns and operates Skenzo, BigJumbo and DomainAdvertising.com, was selected as a "Young Global Leader" by the World Economic Forum. Turakhia was one of 12 leaders from India that was honored.

There were over 1,000 people considered for this honor (whittled down from an original 5,000+ that were considered), but only 190 leaders were selected. The World Economic Forum considers things such as rapid career progression, delivering results to the leader's company or organization, altruistic  entrepreneurship, and a variety of other factors.

This is a significant honor for Turakhia, and I congratulate him for his achievement.

The full list of Young Global Leaders for 2011 can be found in this pdf on the World Economic Forum website.

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Please help me raise funds for the  Ronald McDonald House → Read More


5 With… Andrew Allemann

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Domain Name WireAndrew Allemann's Domain Name Wire was the first  domain investment blog, and since that time, it has maintained it's status as the leading domain blog. Since 2005, Andrew has been providing unbiased industry news and insight on the business of domain names.

It came as a bit of a surprise to me a couple of months ago when Andrew announced that he was going to work for Directi, as Senior VP  of Business Development for several of Directi's media businesses.

I wanted to give Andrew some time to settle into his new role before asking him some questions about this move and how it will impact him, DNW, and domain investors. I appreciate that Andrew took some time out of his very busy schedule to answer the questions below.

ES: What were the factors that contributed to your decision to work for a large domain-related company?

AA: I've had a couple companies talk to me over the years about coming to work for them.   It makes sense -- I have deep knowledge of the industry and the key people.   I also spend much of my time → Read More


Great Looking Landing Pages

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I know there are people who swear that more minimal landing page graphics are better for click through rates and ultimately revenue on parked domain names. There are also people who think that a better looking landing page creates a better user experience for visitors, and they will stick around longer as a result.

My company doesn't do enough parking to really test these theories enough for me to take a guess. However, I've recently seen a couple of nice looking landing pages and wanted to share them with you.

The first one is for CampingSupply.com, which appears to be a Dotzup lander based on the DNS. The pictures match the domain name and theme perfectly, and the center links make the lander look like a developed website. I would imagine the links are hand selected to give visitors the options they would expect on a camping supply website. I don't know the owner, but I believe he has a number of good domain names.

The second landing page I like is a weight loss theme from Domain Advertising. Although they can't link to → Read More


Great Christmas Season Parking Page

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I was doing some domain research yesterday when I came across ChristmasTreeLots.com, and I have to say that the landing page is great. In fact, it almost doesn't look like a parked page at all.   I did a bit of quick research (and emailed the owner), but I am not completely sure which company is behind the parked page, although I believe it might be Skenzo.

The navigation remains very simple, encouraging click throughs, and the top search bar is customized. People are encouraged to "search for the perfect gift," and you better believe that no matter what they type in, there will be links to that product on the next page. If the owner emails me back, I will ask him how the results compare to other parked domain names that he owns.

Now is a good time to check out some of your holiday-related domain names to make sure they're well optimized. Parking companies add new templates and images often, so perhaps there's a better landing page now than there was when you set it up. → Read More


AOL Just Protecting Its Brand

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Ad.com



Last month at an engagement party, I met a friend of a friend who works for Advertising.com. After brief introductions and small talk, he mentioned that he works for Ad.com. Knowing that Ad.com had just sold at Moniker's auction for 7 figures, I inquired further, and he mentioned that his company is actually Advertising.com, but everyone calls it Ad.com. Therein lies the problem.

In most cases, when a company or famous person has become known by a nickname, and that nickname or moniker becomes just as famous as the person (and clearly associated with the company or person), that company or person may be able to legally claim common law rights to that nickname or term.

Michael Jordan was known as "Air Jordan" because of his leaping and dunking ability. During his playing days, Nike introduced the Air Jordan brand, and I believe it is still one of their most famous brands. Had Michael Jordan not been known as "Air Jordan," the term "air jordan" would probably be worthless unless someone else used that term famously. Like → Read More