GoDaddy will be sponsoring a new television show that will air on ABC. The show is called Steve Harvey’s Funderdome, and it will premier on ABC on Sunday, June 11 at 9pm. This is a reality television show where entrepreneurs will compete to receive funding. Here’s how the casting call described the new show:
“The inimitable Steve Harvey is hosting a new, groundbreaking show on ABC looking for great innovators and entrepreneurs to help fund their American dream. We’re looking for mom and pop businesses, unique and interesting products, or creative ideas that just need a little more money to jumpstart their next phase. You could win anywhere from $10,000 – $100,000, all you have to do is win over the live studio audience and convince them that you deserve to be funded.”
From my perspective, the most interesting aspect of the news is that GoDaddy is actually participating in the show, in addition to sponsoring it. I was told that GoDaddy’s Small Business Expert Shawn Pfunder will consult with contestants about their online presence throughout the season. Assuming the show is well received and completes its 13 episode series on ABC, I think this type of exposure will be helpful to the company in reaching its target audience.
Below is the press release that was shared with me. It has additional details about GoDaddy’s sponsorship and participation in the new series:
GODADDY HELPS SMALL BUSINESSES GO BIG AND IS A PROUD SPONSOR OF ‘STEVE HARVEY’S FUNDERDOME’ PREMIERING JUNE 11 ON ABC
SCOTTSDALE, Ariz., June 1, 2017 – GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, today announced a 13-episode sponsorship of the new, primetime show “Steve Harvey’s FUNDERDOME.” GoDaddy will support small business inventors through expert coaching during custom vignettes. “Steve Harvey’s FUNDERDOME” will premiere Sunday, June 11 (9:00-10:00 p.m., ET) on the ABC Television Network.
“Steve Harvey’s FUNDERDOME,” from Mark Burnett, is a seed-funding competition reality series where two up-and-coming inventors go head-to-head to win over a live studio audience to fund their ideas, products or companies. Each episode features small businesses with unique products or creative ideas that need funding to jumpstart their next phase. Inventors can win anywhere from $10,000 – $100,000 by going head-to-head and convincing the live studio audience that they deserve to be funded.
Custom vignettes will extend the show’s spirit and foundation into the commercial break where GoDaddy Small Business Expert Shawn Pfunder will consult with the inventors on how to create or improve their digital identity, which might include selling their products online or marketing their business. The 30-second vignettes will highlight GoDaddy’s products and services, with a focus on its new mobile-optimized website builder GoCentral, which lets anyone build a better website in under an hour.
“GoDaddy is committed to helping entrepreneurs achieve their dreams by turning ideas into reality, so it made perfect sense for us to play an important role in the show,” said Shawn Pfunder. “The grit, passion and innovation displayed by the inventors is awe-inspiring. GoDaddy’s goal is to meet them wherever they are in their business lifecycles, from early-stage idea to having product in-hand, and provide the best online products and advice to help them succeed.”
Throughout the season, fans of the show can head over to the GoDaddy Blog to learn more about the inventors, their business ideas, and the triumphs and challenges of building a successful venture. The blog will feature behind-the-scenes video interviews with each inventor, plus articles, eBooks, how-to tips and other resources for aspiring inventors.
Steve Harvey, the highly popular stand-up comedian, actor, author and Emmy Award-winning game show host, will host the series. Produced by MGM Television and internationally distributed by MGM, the executive producers are Mark Burnett, Leslie Garvin and Barry Poznick.