I took my first long 2017 Pan-Mass Challenge training ride yesterday. It was a beautiful day, and I rode for about 3 hours. These long rides give me time to think about business without having a computer or iPhone in front of me, and it is a time that I brainstorm about domain name acquisitions.
During the ride, I thought about a couple of ways that I come up with domain names to inquire about. I presume many people do this already, but for those who don’t, it might offer a nugget of insight that could be useful. I want to share some thoughts about that with you.
Most of my rides are through the back roads of the MetroWest region of Boston (I own MetroWest.com). I pass the beautiful Charles River (I recently sold CharlesRiver.com) at several points throughout my ride. One domain name I own and am surprised hasn’t sold is NeedhamRealEstate.com. There have been a ton of teardowns and redevelopment in Needham during the past couple of years, and I am surprised a real estate agent from Needham hasn’t made an enticing enough offer yet.
Maybe you see where I am going with this?
I am always looking at the places around me for ideas. I see a ton of businesses using MetroWest and Charles River in their branding, and both are also geographic areas, so I decided to buy the domain names. I am always looking at business names to see what types of descriptive keywords they use. I would never intentionally buy or register a brand name with the idea of selling the domain name to a specific company. That is legally and possibly ethically wrong, and it is also financially risky. Descriptive domain names are legit from my vantagepoint.
I am always looking at street names on my rides. Most street names are short, easy to remember, and are meaningful. I would bet the majority of my town’s street names in .com have been registered for many years. There are probably a whole lot of streets in the country called Lilac Lane, Lilac Drive, Lilac Road…etc. I don’t think anyone would buy Lilac.com because it is a street name, but I do think street names are indicative of the wide use of a specific keyword.
The most important takeaway from this (in my opinion) is that I am always observing the places, streets, forests, parks, beaches…etc. to think of descriptive domain names I could buy. I wouldn’t spend money on something specific like [Keyword]Lane.com, but I wouldn’t hesitate to buy the descriptive keyword .com if it were available at a good price. I spend quite a bit of time reaching out to domain name owners to try and reach a deal.
I am raising funds for Dana-Farber Cancer Institute via my 2017 Pan-Mass Challenge ride.